169. Window Displays

Window Displays. One of the most difficult subjects to photograph by daylight illumination is window displays, the trouble arising from reflections which invariably occur under ordinary conditions. Illustration No. 35b is a reproduction from a very successful photograph made in daylight. Observe that the view-point selected was very low, as at such a height there is a minimum amount of re-

Commercial Interiors 090035

Photo by T. E. Dillon

Illustration No. 35

Displiay - Leather Goods

See Paragraph 168

Commercial Interiors 090036

Photo by T. E. Dillon

Illustration No. 34

Display - Rugs See Paragraph 168

Commercial Interiors 090037

Photo by T. E. Dillon

Illustration No. 35 a

Display of Engine Models

See Paragraph 168

Commercial Interiors 090038

Photo by T. E. Dillon

Illustration No. 35b Window Display - Daylight Illumination See Paragraph 169 flection. High buildings on the opposite side of the street also materially do away with reflection. The bad effects of light objects, and especially the sky, being reflected in the window will be observed in the upper part of this illustration. There is usually a certain time of day when a window display will appear with less reflections than at other times; the location of the window as to how it faces the sunlight has much to do with the selection of time of day when the least amount of reflections appear in the view. Usually to secure the best daylight illumination one should choose a time of day for making the exposure when direct, strong sunlight falls on the window. Under such conditions the window display will be fully illuminated, and, further, the objects on the opposite side of the street will be in shadow, thus reducing to a minimum any possibility of reflection. The greatest amount of trouble in photographing window displays will be experienced on dull days, or when the sun does not strike the window being photographed. The most satisfactory results, however, will be obtained in the evening, when the windows are illuminated by electricity. Usually the lights are so concealed that they are not visible to the passerby - the rays being concentrated upon the display. This is exactly what is desired by the photographer, as all lights should be shielded so that the rays of light will not strike the lens. If the back of the display window is open, be sure that all lights in the store are extinguished, otherwise they will produce ghostlike effects. Should there be objectionable lights on the opposite side of the street they should be turned out, if possible, or a viewpoint chosen that will bring their reflected image out of the view. This class of work cannot be hurried and one must study carefully each and every feature, remembering that there are innumerable chances for reflections appearing on the sensitive plate, which might have been overlooked when focusing. The height of the camera is a factor that must also be considered, but usually a low view-point should be chosen, as from such a point reflections of objects which are of an equal height as the window will be done away with. Illustration No. 35c is an average example of a commercial photograph made at night to show window displays.

170. Illustrations No. 36 and No. 37 show bank interiors. Both of these receive illumination from the skylight, also from the front windows, and by this general illumination it was much easier to secure a proper lighting effect without the use of magnesium ribbon or powder. Carefully observe the point of view chosen when making both of these pictures.

171. Illustrations No. 38 and No. 39 show a vault door closed in the one case and open in the other. In making these two illustrations the aim was to show in detail the construction of the door and its manner of operation. The original prints were 11 x 14 inches in size, and in reducing for reproduction much of the detail has been lost, yet the general construction and appearance are easily seen. Daylight supplied the illumination for both exposures. Whenever possible to use it, daylight is preferable to artificial light. There are cases, however, when it is impossible to take advantage of daylight in order to fully illuminate the deepest shadows; therefore, artificial light must be resorted to.