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Studio Light A Magazine 1915 | by Sara F. T. Price



The reason seems not far to seek. Philadelphia is interested. It furnished a tremendously large proportion of entries. A few clever photographers down there having taken prizes in the earlier of these competitions, their neighbors became interested and went after the perfectly good but by no means easy money. If as large a proportion of the best photographers in all the rest of the country would go into these competitions we would be obliged to engage our judges by the year.

TitleStudio light a magazine of information for the profession 1915
AuthorSara F. T. Price
PublisherSara F. T. Price
Year1915
Copyright1915, 1915
AmazonStudio light a magazine of information for the profession 1915
-Not Conservative
The Eastman Professional School is not a stand-pat proposition - it is progressive - decidedly progressive. Its success depends upon its progressive policy, and no one can say it has not b...
-Manipulation Troubles Real And Imaginary
Watch the work of the man who uses Artura, The successful photographer must be a happy combination of the practical common sense business man and the artist, capable of idealizing and giving an artist...
-Two Causes Of Trouble
There are a lot of photographic troubles that come on us so gradually that they escape our notice until someone on the outside brings our attention to them. For instance, if I were coming into your st...
-A Good Resolution
Begin the New Year with a good deed. Send your pledge to give a sum equal to the orders received in your studio May 20th, 1915 - Papa Cramer's birthday - to the Gustav Cramer Memorial Fund. Pledges sh...
-The Modern Method Of Photographing Furniture. The Value Of Photographs
In order to sell furniture satisfactorily, it is obviously desirable that the customers should see the articles themselves. But when the customer lives far from the factory, it is often impossible, or...
-The Truth Of Photography
The following address, before the Brooklyn Institute, Department of Photography, by Gertrude Kasebier, reflects the striking personality of the woman herself. Filled as it is with her sparkling epigr...
-Home Portraiture
EVERY photographer interested in increasing his business - in securing new customers, in holding those he already has - will make the most of the opportunities offered by Home Portraiture. Here is a ...
-Home Portraiture. Continued
The reflector is 6 feet 4 inches by 44 inches, is suspended on a folding, telescoping stand and has an adjustable rod to hold the reflector at any desired angle. When fully extended, the reflector is ...
-The American Spirit
Now that the holiday season is over and we've all made more money than we expected to, it is the time to turn our thoughts to the help of others. That is what Papa Cramer always did as soon as he was ...
-Service
Caveat Emptor - Let the buyer beware - was the recognized and generally accepted business motto of olden times. But as time passed the old order changed and a new motto, typifying higher ethical stand...
-The Photograph In Advertising
In no other country in the world are the opportunities for the use of photographs in advertising so great as in the United States. Most people do not realize that from the point of numbers, circulati...
-A Profitable Investment
Home portraiture as a business in itself or a department of the established studio business, is receiving the serious consideration of photographers, because of the many examples of success in this li...
-The Eastman School Of Professional Photography
SOME IMPRESSIONS BY A REGULAR I have just returned from the Eastman Professional School. This makes the fourth or fifth consecutive year that I have been in attendance. Do I find it wort...
-Three New Grades Of Artura Carbon Black
Large prints from small negatives on Artura Carbon Black retain the contact quality. Thousands of portrait photographers know the truth of this statement. To make it possible to more accurately repro...
-The Right Way Is Best And Cheapest
On the other hand, it is quite easy to judge the woods from the photographs in which the grain is shown; thus whether the furniture is made of oak, walnut, mahogany, rose-wood, satin-wood, maple, etc....
-The Indianapolis Convention
From all indications and predictions, the National Convention of the Photographers' Association of America, to be held in Indianapolis, Ind., July 19th to 24th, will be one of the largest and best in ...
-Eastman Trimmers
A solid, substantial, dependable professional trimmer that is in every way worthy of its name. The Eastman Trimmer is made entirely of metal and in this respect is an innovation. It will not warp or ...
-Eastman Studio Scale
The Eastman Studio Scale has been designed especially for the photographer. And aside from the fact that it is handsome in appearance and absolutely accurate it has a distinctive feature that is a spe...
-April Business
The second broadside of big guns of our spring advertising campaign has been fired. The advertisement shown on page 7 has appeared in March numbers of The Saturday Evening Post and Collier's and the A...
-Lighting And Reflection Difficulties
The best lighting is high side lighting, that proceeding from an angle, say 75 from the front plane, in order that the object may show a certain amount of relief, due to the slight shadows cast by the...
-What Is Expense - What Is Profit?
What is your business worth - what is your actual investment? This is the first question every photographer should be able to answer in order that he may figure his profits or losses for the year and ...
-Business Talks At National Convention
The business side of photography will be well taken care of at the Indianapolis Convention, July 19 to 24.Mr. Charles Weir, chief correspondent of the Larkin Soap Company, Buffalo, N. Y., and author o...
-A Point For The Printer
The latent image is something you ordinarily don't need to bother your head about, for no one has ever been able to get on speaking terms with it. You make an exposure on a plate or expose a print, an...
-May Twentieth
The above date should be a memorable one - should go down in photographic history as a day when photographers from all over the country gave a day of their labor to an endowment of human kindness - t...
-Advance In Plate Prices
The price of glass suitable for photographic purposes has nearly doubled since the outbreak of the war. This continued advance in the price of glass, together with the depletion of stocks purchased be...
-The Modern Method Of Photographing Furniture
Artificial Light When artificial light is used it is desirable to have this light as diffused as possible, and if arc lamps are employed, diffusing screens must be used in order to prevent the hard s...
-The Big 1915 School
The 1915 Eastman School of Professional Photography is breaking all previous records for attendance. Photographers have come to know that the School is changing every year - is teaching up-to-the-minu...
-Dollars Going Into Your Sink
Americans have the reputation of being a very wasteful people. We are said to throw away enough food, waste enough raw material, and lose enough of the by-products of manufacture to keep a small natio...
-The National Convention Lectures On Art And Color Photography
The Indianapolis Convention, July 19 to 24th, has much to offer the visiting photographer who wishes to learn something for his own good and is willing to be entertained between times. The compliment...
-Public Exhibitions
Some time ago we suggested that the photographers of any town or city might give a public exhibition of their work at small expense and probably with great benefit to themselves from an advertising st...
-The Modern Method Of Photographing Furniture - The Photographic Apparatus
The camera used should be of a substantial character, as naturally, when working with filters, the exposure is sometimes long and all unsteadiness must be avoided. The square bellows, long extension t...
-Hot Weather Precautions
Photography has advanced rapidly, but as materials have been improved and processes simplified, some of the important chemical reactions that do not change have come to be slighted or their importance...
-Interiors On Portrait Film
The commercial photographer must photograph practically anything and do it well, but the portraitist cannot be so versatile. He may readily make a success of home portraiture, however, because it is i...
-The Big Convention
From all indications this Indianapolis Convention is going to be a hummer - the kind you look forward to with the keenest anticipation and look back upon with only pleasant memories. Ever...
-The Slogans
Take a Kodak with you. All out-doors invites your Kodak. There are no game laws for those who hunt with a Kodak. Let the children Kodak. Write it on the film - at the time. (For Autographic Kodak adv....
-The Women's Federation Of The Photographers' Association Of America
An organization composed of business women whose object is the uplift of the photographic profession through the exchange of ideas along business lines, and helpful through the exchange of ideas along...
-The Women's Federation Of The Photographers' Association Of America. Continued
The question most frequently asked by the man who wants to take up commercial work, is one of price. And this must be answered by the man himself. Some photographers are content to go after commercial...
-Human Nature
If you are the salesman in your own studio, you should be a profound student of human nature. And if you do not sell your own work but make the rules for the guidance of your saleswoman, you should ha...
-Human Nature. Continued
The danger in using old or impure sulphite is not so much in the fact that sulphate is present, as that the action of sulphite is absent. There must be enough sulphite to control the color of the nega...
-Dark Room Lights And Fog
A few years ago the fastest plate was slow in comparison with the fast plate of to-day. Likewise the dark room light of a few years ago may be safe enough for ordinary plates but not safe enough for a...
-Our Illustrations
The studio of The Hoover Art Company is located in Hollywood, a fashionable suburb of Los Angeles and one of the real beauty spots of California. Until about a year ago, this studio was only concerne...
-The Modern Method Of Photographing Furniture Exposure
Exposure should, of course, always be sufficient and err on the full rather than on the short side. In every box of Wratten Panchromatic plates a card is enclosed which gives the speed of the plates w...
-The Indianapolis Convention Cleveland, Oh, 1916 Convention City
The Indianapolis Convention has passed into history and while it will not be recorded as the largest in the history of the Association it can truthfully be claimed that it was one of the best in years...
-Look For The Difference
(From Ohio Photo News.) Have you ever noticed the different lines of card mounts manufactured by different companies? Some of which are sold through the dealers and some of which are sold direct. Hav...
-Specific Advertising Brings Orders For Portraits
You must, to have your exhibit an effective seller of portraits, see that you show your different styles often in as many good positions as possible. Then when portraits are desired the public's first...
-Eliminating Hypo
Decomposition in sensitized goods is often attributed to insufficient washing, while as a matter of fact the real cause is more often due to insufficient fixing. As a proof of this statement we give t...
-It's A Seed Plate You Need Society Of Ex-Presidents
The group of Ex-Presidents of the P. A. of A. on pages 16 and 17 was made by the Bretz-man Studio of Indianapolis where these men met and formed a society the purpose of which is to further the best i...
-Seed Plate Negative
Seed Plate Negative, Artura Print, by Bretzman, Indianapoliscial dark room glasses has given rise to the impression that all glasses were more or less defective in some property which might be termed ...
-Is There A Better Name?
Why are you called an operator - smacks of surgery, doesn't it? I suppose, replied the operator, it's a survival of the days when having a photograph taken was something...
-Two New Standard Plate Brands Standard Slow Ortho And Standard Panchromatic
No one appreciates a good slow plate more than the commercial photographer. And no one has more use for a plate that is highly orthochromatic. The combination of these qualities in the Standard Slow O...
-Two New Standard Plate Brands Standard Slow Ortho And Standard Panchromatic. Continued
The silverware shown on the same page is made with a vertical camera, the silver being treated in the same way as cut glass to kill reflections. The table cover over a black ground gives a rather plea...
-A Double Header
We are doubling up on the November There's a photographer in your town advertising. It's November copy but it's getting near the holidays and we want to reach as many people as possible an...
-Thirty Days Left
The Kodak Advertising Competition offers you eleven opportunities of getting a big price for a single picture. If one of your customers made you the same offer on the same terms you would probably ju...
-Something New
Anything new for holiday business? There certainly is. New mounts I suppose? No - a new paper this time. I can't afford to experiment with a new ...
-Practical Suggestions
Ideas That Have Been Tried By Photographers And Found To Be Useful To detect pin holes in the bellows of a camera, darken the room and place a lighted electric light globe inside the camera. Examine ...
-From An Etching Black Platinum Print
By Eugene, R. Hutchinson Chicago, III. The advertisement is only a suggestion - the cut is furnished at cost and a new one is offered each month. You should have your Christmas advertising under way ...
-The Penny Or The Dollar
Hold a penny close enough to your eye and it will completely obscure a dollar a bit further away. Put the penny alongside the dollar and the distortion or whatever you choose to call it, is entirely o...
-New President's Message
To the Photographers of America, Greetings: In assuming the office of President of the Photographers' Association of America, I extend greetings and hope for a speedy return of business conditions th...
-Selling Individuality
Buying a man for what he's worth and selling him for what he thinks he's worth would not always be a profitable transaction in the photographic business. Many photographers are either too modest, have...
-Carbon Black Enlargements And Selling Logic
There are a great many people who never pay over six dollars a dozen for photographs, the reason being that they can't afford twelve or twenty-four dollar work. The pictures they buy are small because...
-A Chemical Condition
We are unable for the present to supply Elon. In anticipation of the now existing conditions, we have been experimenting for some time with a developer to satisfactorily take the place of Elon. After ...
-The New Year
With the Christmas rush over - the loose ends picked up, the disgruntled customer finally satisfied, your promises all filled and a little more, and the feeling that every piece of work you have deliv...
-Artura Carbon Black Filling A Demand
You are filling the Christmas demand for photographs - a demand that is always heavier at this particular time of the year than at any other season. But what sort of a demand is it? If another photog...
-A Good Side Line
In practically every Christmas list there are friends, relatives or members of the immediate family for whom it is hard to select a suitable gift. Photographs solve many of these problems but there ar...
-Using Picture-Like Copy
As to the distinctiveness of our copy, we began using picturelike copy such as is here illustrated, a little over a year ago, in the trade papers. And now we think nothing of selling seve...
-Eastman Portrait Film Our Illustrations
When we say that Mr. Frank Scott Clark is an artist we say it advisedly. Mr. Clark exhibited three excellent paintings at the National Convention at Indianapolis and, we learn, is to have four of his ...
-Unsafe Darkroom Lights
All darkroom lights are unsafe under certain conditions but some are safer than others. Then again the safelight, by which we mean the colored glasses through which the light is filtered, may be made ...
-Get Your Proofs Out
If any professional photographer wants to damp down the enthusiasm of a customer and to make him vow that he will never have another photograph taken as long as he lives, the best way to do it i...









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