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Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 | by Aristo Motto



The past year has been a rather trying one for all kinds of business, yet you have weathered it and can see better buisness ahead. If accounts are to be relied upon, Christmas business was good. People have turned to photographs as a solution of their gift making problems because photographs are not expensive. There is a personal touch to the gift of a photograph - a sentiment that can not be measured in dollars and cents and that does not place an obligation upon the one who receives it.

TitleStudio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922
AuthorAristo Motto
PublisherAristo Motto
Year1922
Copyright1922,
AmazonStudio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922
-Studio Light Incorporating The Aristo Eagle - The Artura Bulletin. January 1922 Vol. 13 No. 11. A Prosperous And Happy New Year
The past year has been a rather trying one for all kinds of business, yet you have weathered it and can see better buisness ahead. If accounts are to be relied upon, Christmas business was good. Peop...
-Burgert Brothers
The illustrations of Mr. Bur-gert's experiment with Panchromatic and Portrait Films are shown on pages 6 and 7. In the Panchromatic Film the professional photographer, especially the commercial or te...
-What You Can't Photograph
In the October number of Studio Light we published a warning against copying Naturalization Papers. A photographer comes back at us with the question, How are we to know what we can and what we can't...
-How One Photographer Increased His Business
Of course every photographer wants to get more money out of his studio. And so photographers are constantly looking for methods of boosting their business. Good use is being made of newspaper and dire...
-Trims For Photographers' Display Cases
The display case should attract attention by mirroring the kind of work the studio does. Consequently it is of considerable importance that the display case present an attractive appearance. In additi...
-Non-Abrasion Bromide Papers
One of the problems of coating bromide papers has been to provide them with emulsions that have all of the characteristics desirable in producing large prints of the finest technical quality and at th...
-February 1922 Vol. 13 No. 12. What The Term "Laboratory Control" Means To The Photographer
A GREAT many photographers adhere to their formulas religiously in making up their developers but never question the quality of the chemicals they use. Of course we do not mean to infer that the photo...
-Buildings That Breathe A Refinement Of Manufacturing Precautions
THE freshest of the fresh air we breathe is not pure enough nor clean enough for use in the great plant at Kodak Park where Eastman Film is manufactured. The location of the Park itself is a precauti...
-How To Make Paper Transparencies. A Means Of Developing New Business
AT one time a great many glass transparencies were used for advertising or display purposes, and many are still being used because they can be easily illuminated by small electric bulbs, making attrac...
-An Illusion You Should Elude
OCCASIONALLY the pho-tographer, especially if he is an old timer, complains that the negatives that are being made now-a-days are not what they used to be. He insists that in the old days the negative...
-Make The Most Of Your Display Case Opportunities
THE small town photographer, especially the man in a small town which is fairly near to a large city, constantly confronts the same problem that every merchant in the small town confronts - how to kee...
-Motion Pictures Vs. Still Photographs
THE photographer has learned much from motion pictures and since he has been able to use Film he has learned much more. Naturally the two classes of pictures - those made by the motion picture produc...
-A Method Of Removing Silver Deposit From Developing Hangers And Trays
WHILE FilmDevelopingHang-ers and Core Plate Racks are made of a metal that is not subject to corrosion, there is nothing to prevent them from taking on a plating of silver from the fixing bath which g...
-March 1922 Vol. 14 No. 1. Two Simple Ways Of Placing Titles On Negatives
A SHORT time ago a manufac-turer came to us with a problem which we were able to solve to the advantage of the photographer and the satisfaction of the manufacturer, so it may be worth passing along. ...
-Eastman Portrait Diffusion Disks Simplify Retouching
THE Eastman Portrait Dif-fusion Disks have not only become very popular among photographers who are interested in producing soft focus effects, but are being used in many cases to make proof retouchin...
-How To Make Your Advertising Deliver Its Message
A Dvertising must do three things. It must attract attention - be easy to read - deliver a message. Your advertisement will attract attention in two ways - by a large space or by the attractiveness o...
-How To Find The Cost. How To Make A Profit
WHAT is the cost of a dozen photographs? If you know, you win. If you don't know it is very likely that you may lose. The difference between success and failure is often the difference between knowi...
-Convection Currents And Their Effect On Developing
YOU probably didn't know there was such a thing as a convection current, and to tell you the truth we didn't either until we read a report of some very interesting experiments that had been conducted ...
-The Man Who Made The Pictures A Pioneer In Aerial Photography
MR. W. N. JENNINGS of Phil-adelphia has the distinction of being the pioneer Aerial Photographer of America. While a very good photograph of a portion of Boston was made from a balloon in 1860, there ...
-April 1922 Vol. 14 No. 2. There's A Photographer In Your Town
Advertising photographs doesn't demand a special occasion - in fact we might say that it is most important to advertise when there is no special occasion for having pictures made. But it is also impor...
-A Beautiful Process That Is Still In Demand
THERE is always a demand for something new and novel in photography, and while the process of making Doretypes is not a new one, there are apparently many photographers who have never made them. The ...
-How To Produce Clean Prints And Clean Negatives Free From Fog
Do your enlargements have the snap and brilliancy they should have, or do they appear to be flat and foggy? We hear a great many complaints of the latter nature during the winter months, especially f...
-A Westerner And The Photographs He Makes
MR. M. A. Grady, whose pic-tures we are reproducing in this issue of Studio Light, is an example of the type of photographer who is also a progressive and successful business man. Mr. Grady has been ...
-Ferrotyping And Mounting Glossy Prints For Commercial Use
WHILE the ferrotyping of prints is a simple process in itself, there are a number of ways of handling ferrotyped prints and as we have a great many inquiries in regard to the process a review of the s...
-Pictures That Have A Story To Tell And Tell It
THERE is a very interesting and important branch of photographic work that is just reaching the stage of development where it is attracting the attention of the business, the advertising and the comme...
-May 1922 Vol. 14 No. 3. How To Increase Business Without Increasing Selling Costs
I AM always interested in the machinery of a photographic studio. The sales room is an interesting place, too, but I like to get behind the scenes and see the wheels of the actual producing end of the...
-Will Photographic Research Upset The Wave Theory Of Light?
THERE is a new theory of light. This in itself is not at all disturbing to the average person. Light has in no way changed and never will. But it is interesting to know that this mysterious and elusi...
-A New Dress For The Summer Season
WHEN you take everything you can out of a business and put nothing back into it you can be quite certain it is going to run down at the heels sooner or later. This is true of a photographic studio as...
-Our Illustrations And The Australian Who Made Them
THIS country of ours is so very big and self-centered that we are, perhaps, a little inclined to overlook that Pacific neighbor of ours away down in the Antipodes - Australia - the place, by the way, ...
-Call Main 245
YOU will notice that in the ad-vertisement for your studio on page 26, the telephone number is given. There is nothing new about the idea, of course, but it's a point worth remembering. It makes it ju...
-Photographing An Order (No Camera Needed)
Exposure To make a Photograph, like many other things, certain rules must be adhered to. The Salesman exposing his samples must make sure that he exposes enough or it will not make an impression; nei...
-Eye Glass Lenses That Make Trouble For The Photographer
SOONER or later someone is going to come into your studio to have some portraits made and when your printer makes the proofs the subject is going to have a couple of black eyes. This is stating the e...
-Know Your Competition And Advertise To Overcome It
THE one thing which will prob-ably do more than all else to awaken photographers to the need for concentrated sales efforts is a realization of what constitutes the photographers' competition. It is ...
-June 1922 Vol. 14 No. 4. Vitava The New Paper For Distinctive Portraiture
DISTINCTIVE, best describes the unusual characteristics of texture, tone and quality in this new paper. It imparts that atmosphere of quality; that intangible something that helps to give individualit...
-The High Spots Of The Kansas City Convention
ANOTHER National Conven-tion has passed into history and despite the fact that many thought it came at a time when photographers, especially commercial photographers were too busy to leave their studi...
-The Answer Of The Hundredth Man
ASK the question, What do you sell? of a hundred photographers and ninety-nine of them will answer Photographs. This is the answer given by the hundredth man: I sell sentiment, he stated, I s...
-Your Business As Seen From The Outside
PEOPLE who earn their livings by photography, who spend practically all their time in photographic studios, who actually think and live photography, are apt to imagine that the public knows as much ab...
-If You Make Large Prints You Will Sell Large Prints
SOME photographers do quite a good business in enlargements, but, on the other hand, there are many who do not make half-a-dozen in three months. One man will tell you, with a happy smile, that enlarg...
-July 1922 Vol. 14 No. 5. Know Your Fixing Bath. Keep Down Temperatures
IT is important for the photographer to know that proper precautions are being taken with his work in hot weather. Aside from any monetary loss, his reputation is at stake. He cannot afford to have n...
-July 1922 Vol. 14 No. 5. Know Your Fixing Bath. Keep Down Temperatures. Continued
If sulphur has already been precipitated in the fixing bath, however, further addition of sodium sulphite will not dissolve or re-form it into hypo. This is because a cold solution of sodium sulphite ...
-Not How Much But How Little Retouching
LESS retouching? Yes, one sees considerably less retouching of portraits today than was the case a few years ago. But why? asked the old timer. Has photography changed or has the public become le...
-A Silver Coin In A Cotton Purse
IN my attic at home there is a toy trunk, covered with cowhide - a little old trunk that my grandfather made for my mother when she was a little girl. And in this little old trunk there is a purse com...
-The Man Who Made The Pictures - A Westerner
THERE is always something refreshing and likeable about Westerners. They are a broad-minded, open-handed, take-you-at-your-face-value type, originally Easterners, to be sure, but with roving or ad...
-What Keeps The Gelatine Hard - And Why
DURING the hot summer months difficulty is often experienced in keeping the gelatine emulsions of negative making materials in good physical condition during developing, fixing and washing. It is nat...
-First Impressions Are Made In Your Reception Room
GOT any room in the basement at home? asked Ed Wray of his father, senior partner of Wray & Son, as they rested in their studio Sunday morning before church. There's plenty of space there but your ...
-August 1922 Vol. 14 No. 6. How To Make Advertising Sell Photographs
A GREAT many people make the mistake of looking upon advertising as a commodity. If you have an idea that it may be a good thing to buy so many dollars worth of advertising, as a commodity, you are v...
-When Business Goes Outdoors - Follow It
EVERYONE is living outdoors. To some photographers this means a slack season, while to others it means an opportunity to get out and locate a lot of business that could not possibly be attempted when ...
-The Commercial Kodak Printer For The Amateur Finisher
ONE of the essentials of amateur finishing is speed in printing and real speed and accuracy in printing demand a printing device that is at least partially auto-matic. The Commercial Kodak Printer is...
-A Valuable Suggestion For Getting People Into The Studio
THE late Colonel Theodore C. Marceau, one of the most successful among American photographers, was asked one day how he would proceed if he were starting where he was unknown to build up a new busines...
-August. The Man Who Made The Pictures
THERE is only one way to be a specialist in any particular branch of photographic work. Be sure you have the qualifications and then use them. Advertising doesn't make you a specialist. It only tells...
-A New Diffusion Disk For Portraiture
WE haven't had much to say about Diffusion Disks because they have been speaking for themselves, but there are a lot of very good things we can say about these disks and there is now a new size that i...
-Our Advertising Cut Service For You
WE are offering the photog-rapher a new style of cut for use in newspaper advertising. It is a difficult matter to illustrate the photographers' advertisements in newspapers with halftone reproductio...
-September 1922 Vol. 14 No. 7. Direct Mail Advertising Of Commercial Photography
WHENEVER the matter of advertising commercial photography is discussed it is generally agreed that direct advertising is cheapest and produces the best results. There are a great many kinds of busine...
-How Do You Know The Earth Is Round?
MANY of you, we suppose, have read the delightful story by Rudyard Kipling, of the little village that voted, seriously, that our earth is flat. It is certainly worth reading as it may explain to you...
-"The Most Important Thing"
Editor's Note - The following story is not fiction. It is a recital of facts - the things one photographer believes and practices in his business. You may not agree with some of the things he says - y...
-One Jump Ahead Of The Season
HAVE you been watching the display windows of the merchants of your town? I have noticed of late that a great many of them are displaying fall styles. Advance showing of fall styles is the way the ...
-Making School Photography Worth While
COLLEGE year book photog-raphy, as apart from just class work, has become a profitable phase of the studio business when handled correctly. Competition for this work has often led to price cutting tha...
-The Woman Who Made The Pictures
EVERY once in a while you meet someone at a photographic convention who looks over a good exhibit and remarks,Yes that's beautiful work - to sell in New York or Boston or Chicago or San Francisco - g...
-A Source Of Fall Business
THE state and county fairs will bring a lot of visitors to the towns where they are held this fall. There will be a number of these people who can well afford to have their photographs taken by a good...
-Easy Way To Remove Stains From Fingers
It is usually the man who is forever washing and drying his hands who gets the most pronounced stains. The washing is well enough, but it is the drying that's bad. Dry hands stain while wet ones don't...
-Variations In The Tone Of A Print
WHILE the cause of different tones secured on developing-out papers is well known to many photographers, from the number of inquiries received we are led to believe that there are many who do not have...
-Telling The Advertiser's Story With Photographic Illustrations
THE commercial photographer is in the presence of wonderful possibilities. Skillful use of the camera places him in a position from which he may behold opportunities that are practically without limit...
-Telling The Advertiser's Story With Photographic Illustrations. Continued
Photograph By Winemiller & Miller, Inc., New York. The dance scene shows a plain white screen in the background, but by lighting in the proper manner it gives the effect of a large door. The two g...
-October. The Man Who Made The Pictures
AMBITION is defined in the dictionaries as an ardent desire for distinction, but ardent desires, alone, don't go very far towards making a man successful. Ambition combined with hard work keeps a man...
-Photographers Association School At Winona Lake, Ind
FROM all reports it would seem that the Winona School has been a far greater success than any one ever anticipated it could be in its first session, which would of necessity be something of an experim...
-The Filter Test Chart What It Is And Does
WHAT the Eastman Filter Test Chart is, and does, is not perfectly clear to every photographer, we feel sure, but we believe it is sufficiently useful to every user of panchromatic films or plates to d...
-New National Secretary Of The P. A. Of A
AT the first meeting of the new National Board of the P. A. of A., held in Cleveland in June, the officers were confronted with an unexpected situation: there were several applications for the positio...
-A Suggestion For Direct Mail Advertising
WE don't believe it is a very good idea to put all of your advertising eggs in one basket. We have always advocated newspaper advertising but we also advocate direct by mail advertising. And we think ...
-In Which Mr. Blank Finally Pays The Bill
THE photographer had just made up an excellent display of prints and placed them in his. window. Most prominently displayed was a nicely finished enlargement of a beautiful child, the daughter of a fa...
-The Question Of The Correct Temperature Of A Photographic Developer
THE question of the correct temperature of a photographic developer is one which, unfortunately, does not get the attention it deserves but which it must have if the best results on both negatives and...
-Selling Large Prints A Matter Of Finishing
THERE is an old saying, When the wind's in the south it blows the bait in the fish's mouth, which gives us the thought that there are other ways of getting the customer's order for an enlargement or...
-Get On The Outside Of Your Business And Look In
I CAN'T help feeling that a very large percentage of local advertising is not as effective as it might be simply because the advertiser does not get the customer's point of view. One of the advertisi...
-Knowing Costs Makes Profits More Certain
WE receive letters quite fre-quently in regard to methods of determining the cost of making photographs, and we believe, as most of these letters indicate, that there is a growing demand for a greater...
-November. The Man Who Made The Pictures
THE man who does a thing naturally, does it thoroughly and does it well, often sees nothing unusual in his accomplishment, especially if he is somewhat modest and is averse to what, to him, seems to b...
-Your Display Case
An idle display case is like a vacant house. The longer it is idle the greater the loss to its owner. And if the display case isn't changed often it's like a piece of local news. You don't mind readi...
-Flattening The Peak Of Rush Business
SEASONAL business is expen-sive. The advantages of heavy business during the rush season are diminished by the dull periods, for extra work requires extra labor and equipment which is partly idle in a...
-Simple Rules For Making Good Copies
THE copying of photographs is a subject that doesn't get a great deal of attention from writers on photographic subjects, and it is a profitable branch of the photographer's business that fails to aro...
-Speeding Up Your Negative Making
WHEN I was serving my ap-prenticeship in a photographic studio our printing room was on the roof and the head printer thought it a fine joke to have me carry a lot of printing frames up to the front o...
-The Eastman Floodlight A General Utility Lamp
IN order to standardize exposures in photographic work of any nature it is necessary to use some form of artificial light that will be of uniform strength. The Eastman Floodlight is designed as an il...
-Play The Business Game By Business Rules
IF a photographer does a fair amount of business but doesn't seem to get ahead it's a pretty sure sign there are leaks somewhere. And the difficulty about a leak is that you can't stop it until you fi...
-December. The Man Who Made The Pictures
Frank Scott Clark occupies a unique position in the photographic world and especially in Detroit. He has grown up with the social, the artistic and the financial life of his city and has maintained hi...
-The Ownership Of The Negative
THE question has been asked us recently by several photographers residing in various parts of the country as to whether the negative of a photograph taken for a customer is owned by the photographer o...









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