The most logical way for the commercial photographer to get better prices for his work is to produce better work, and about the only way for a good workman to produce better work is to give it some unusual quality such as is produced by using Panchromatic Films and Filters.

We have been told that the average price for making an 8 x 10 negative of a commercial subject in the studio is $8.00 and that this price does not permit of giving the additional time necessary for the longer exposures when filters are used.

Suppose that your average exposure for a piece of furniture is one or two minutes and that with a Panchromatic Film and the proper filter your exposures would average anywhere from one and one-half to ten minutes. How much would this additional time of exposure add to your cost of production?

Better Work At Better Prices For You StudioLightMagazine1923 204

PORTRAIT FILM NEGATIVE, ARTURA PRINT

By O. H.Boye

San Francisco, Cal.

The Chicago Photographers have figured a way of handling this additional cost of production which seems very fair. In one of their price lists it is noted that for yellow color correction there is an extra charge of 25% which would make the price of an 8 x 10 negative $3.7.5. Yellow color correction with Kl. K2, K3 or G filters re-quires from one and one-half to six times the exposure without a filter while red color correction requires from ten to twenty-four times the exposure without filter. The extra charge for red color correction is 50% making the price of an 8 x 10 negative $4.50 instead of $3.00.

Why isn't it a good idea to push the sale of color corrected negatives at every opportunity? All you need is a few samples showing the result with and without a filter and these can easily be obtained by making an extra negative now and then when you have a job where a filter can be used to advantage.

It is surely worth while to be able to add 25% or 50% to your prices, and the Chicago photographers who have worked out these and other similar cost and selling problems have found that they can make a profit on this necessary additional charge for such work.

It isn't altogether a matter of the extra profit however but rather one of furnishing your customers with the best commercial photographs you can possibly produce. It makes more business because it increases the use of photographs. When a manufacturer finds you can really reproduce color values - can make a picture so true to the original that there is no need to make excuses for it or to resort to retouching which at best is unnatural, you will find yourself with all the work you can handle. There will be no complaint about prices either because any picture that is perfectly satisfactory is worth more than one that even slightly falls short in quality.

A thorough knowledge of the use of Panchromatic Films and Filters is an asset to any workman and it costs nothing to familiarize yourself with the subject. Just ask your dealer or write us for a copy of the booklet: "Color Plates. Films and Filters for Commercial Photography."

Film Speed safeguards the quality of your negatives, even with short exposures in poor light-its latitude takes care of all reasonable errors in exposure and its non-halation properties sure the life and sparkle of the picture. In addition to these qualities you hare greater safety and convenience when you use Eastman Portrait Film.

Better Work At Better Prices For You StudioLightMagazine1923 206

PORTRAIT FILM NEGATIVE, ARTURA PRINT

By O. H. Boye San Francisco, Cal.