The ounce of prevention that is worth the pound of cure should certainly be applied to the care of your sodas during a damp season and especially if there is heat as well as dampness.

Make it a point, if possible, to store your sodas in a room that is absolutely dry and not subject to extreme changes of temperature. We know that in some eases it is not possible to do this and that from lack of space, chemicals of this kind must be kept in one of the work rooms. Floors are often wet and the air is affected by the constant use of running water and the condition of moisture that generally prevails.

If you have no other space for storing sodas you can at least be sure that your containers are kept tightly covered. Accumulate a number of five pound bottles and as you receive a fresh stock, transfer it to these bottles and see that the corks are in tight.

Eastman Tested Sodas are very dry and should be kept dry. Sodium Sulphite is very readily affected by the action of air and moisture and should not be exposed to these conditions.

To avoid endless troubles do not use Sodium Sulphite that has deteriorated and that shows discoloration. If kept properly it will retain its strength and purity and will produce the best possible results.

The Care Of Sodas StudioLightMagazine1923 261

PORTRAIT FILM NEGATIVE. VITAVA PRINT

By The Green-Crane Studio Kansas City, Mo.

The Care Of Sodas StudioLightMagazine1923 263

The gift that is always appropriate, that has personality, that is you - your photograph.

Phone Main 245 today for an appointment

The photographer, in your town

THE SMITH STUDIO

Line Cut No. 315 Price 30 Cents

The Care Of Sodas StudioLightMagazine1923 264

PORTRAIT FILM NEGATIVE. VITAVA PRINT

By D. D. Spellman Detroit, Mich.

STUDIO LIGHT INCORPORATING THE ARISTO EAGLE ESTABLISHED 1901 THE ARTURA BULLETIN ESTABLISHED 1906 Vol.15 NOVEMBER 1923 No. 9

Signed With A Face

Pictures are part of the plan in some of the sales letter campaigns used by an Indianapolis men's furnishings store, famous for its direct-mail efforts.

Letters from the head of the shoe department, for example, are signed with his photograph, as well as his name, so that he can be recognized at once by the customer who wishes to talk about shoes.

This is more than a mere gesture on the part of the store. It is a really productive plan because people like to trade wth people whom they know by sight at least.

Perhaps you can interest some progressive store in such a plan. Inch-square, head-and-shoulders prints are suitable. A number of these small photographs can be made on one sheet of paper, the back gummed and the prints cut apart for attaching to the letter below or at one side of the man's name. The pose should be informal, and friendly, and the face should be easy to recognize.

Signed With A Face StudioLightMagazine1923 271

PORTRAIT FILM NEGATIVE, VITAVA PRINT

By D. D. Spellman Detroit, Mich.

WHAT PUTS THE "PEP"