To the New Yorker the west begins at Buffalo, while to the Californian everything over the mountains is east. Regardless of the qualifications that may be necessary for points in between, the man on the Pacific Coast is a dyed-in-the-wool westerner. And he feels that the rest of the population of the United States doesn't know any better or they also would follow Greeley's advice, not necessarily for the money there is in it, but rather for the joy of living.

It is a fact that that great coast country is fascinating and that those who visit it once usually wish to go back, while those who live there have no desire to come east. They do come east occasionally, to be sure, but they frankly tell us that what they like best about our section of the country is our fast west-bound trains.Located at such a great distance from the center of population and from the majority of our National Conventions, it is only natural that photographers of the coast should be very little known to photographers of the east.

Some of the very best photographers in the country, however, are located on the Pacific Coast and their studios, as well as the work they produce, are wonderfully attractive.

In that beautiful city of San Francisco there is no better known photographer than Mr. O. H. Boye. He is a native of San Francisco and his photographic education was secured in the studio of F. G. Shumacher of Los Angeles, a man acknowledged as one of our master photographers.

The Boye Studio has been established for twenty-five years and has always been a leader among coast studios. Mr. Boye has used artificial light exclusively for the last ten years and was the first on the Pacific Coast to recognize the many qualities of Eastman Portrait Films and to adopt them exclusively in his studio when they were placed on the market.

The Pictures And The Man Who Made Them StudioLightMagazine1923 195

PORTRAIT FILM NEGATIVE, ARTURA PRINT

By O. H.Boye San Francisco, Cal.

The Pictures And The Man Who Made Them StudioLightMagazine1923 197

Reception Room of the Boye Studio in San Francisco

Mr. Boye has always catered to an exclusive clientele and is known as a creator of photographic styles. He is also a pioneer in color photography and was commissioned by the French Government to photograph the French Palace in the Panama Pacific Exposition in color, making forty Autochromes for the permanent exhibit in Paris.

Like practically all of the other photographers in San Francisco, he lost his entire collection of negatives in the great conflagration of 1906 but immediately reestablished his studio in a residence until the business of the city again became normal.

He was at that time made chairman of the re-habilitation organization which was formed to collect funds throughout the United States for photographers who had lost everything in the great fire and earthquake. He has also been president of the Photographers' Association of California.

While the work of the Boye Studio may be said to have a style all its own - a distinctiveness that sets it apart, it also has a characteristic that we have noticed in other high grade work that is produced on the coast. The prints indicate an unusual attention to technical quality. They are as nearly perfect as it would seem possible to make them. One sees no indication of spotting, no faulty backgrounds, no bad spacing, no unevenness in print in-negative quality.

These pictures impress us as having been made by a very thorough and exacting workman and we can readily see how such quality is appreciated by those for whom the pictures are made.

To sum up this man's work we would say he is a progressive, as regards style, who clings to the finest traditions of the old school of technique. And this, we think, is a very fine combination for the man who wants to get ahead in his profession.

YOUR PHOTOGRAPH FOR THE NEWSPAPER, PLEASE ONE can always look with sus-picion on the proprietor of the hotel or restaurant who goes out for his meals. By the same reasoning it is not good advertising for a photographer to admit that he has no photograph of himself. It is, in fact, an admission that he himself does not live up to his advertising, for he is constantly urging others to be photographed.

This little suggestion has been prompted by a newspaper clipping which came to the editor's desk, but the clipping was so scant that the name of the town did not appear and we will be good sports and not mention the name of the photographer.

The caption "Photographer Has No Picture of Self" is very prominent, and then follows a block of type surrounded by a one point rule which would immediately set this little joke apart from everything on the page.

"And now can you let us have a picture of yourself for the paper?" the reporter queried.

"Can't do it; haven't got one of myself," responded A. B. Smith, photographer of 34.5 Main Street who had just been elected chairman of the Professional Photographer's Society."

Certainly that was advertising and the photographer may be well enough known that it would do him more good than harm, but psychologically how much more good it might have done had he received a more serious write-up accompanied by a good picture.

Don't try to keep out of print. Try to break into print whenever you can do it. Court publicity of the right sort. You may not always get your business attached to your name you wouldn't want it there if the publicity had to do with some public spirited act. lint the mere fact that your name becomes known is enough.