In the business of banking magnetic personality means much, but it does not mean everything. There may be too much glad hand and too little straight eye and perpendicular conscience. Palaver and entertainment may get some new bank accounts, but only efficient service and complete confidence can keep them. A reputation for just and uniform treatment of customers is more attractive than a reputation for favoritism - even to favorites. To get and keep business, as well as to get and keep friends, the good and true in ourselves and others, and not the weak and vicious, should be cultivated. Associations of bankers, State and National, are educating the fraternity in professional ethics, and as a result competition is now directed not so much toward cutting throats as toward developing new business and elevating the standard of the banking profession. Bankers as a class are honest, not only from inclination but from necessity. Character is the greater part of their capital, and its impairment would be disastrous. It is to their interest not only to maintain integrity among themselves, but to promote integrity in others. It is to their interest to make the world better as well as richer. Self-interest may not be the ideal motive for exalting the golden rule and decrying the golden calf, but the presence of self-interest does not imply the absence of devout sincerity in preaching and practicing what is right. - George E. Allen.