The First National Bank in Brooklyn is effectively promoting the use of trade acceptances through advertising. An advertisement recently published by it contained an illustration of the trade acceptance form, and pointed out that -

"A trade acceptance saves the transmission of cash and enables the creditor not only to arrange the definite date of payment with the debtor but, if necessary, to secure the use of a sum practically the equivalent of the debt long before that debt is due in the ordinary course of business."

Through the advertisement, the bank invited further inquiries in response to which its vice-president, William S. Irish, sent one or more letters, these presenting not only an explanation of what trade acceptances are and how they are used, but a strong argument for their adoption by both sellers and buyers.