Color of flowers white, but the involucre of bracts underneath is purplish, more prominent than the disk flowers. Flowers grow in a terminal, often interrupted, more or less leafy spike. Stem, wand-like, simple, stiff and erect, covered with a dense wool. Leaves, narrow above, pointed, clustered at the base where they are broader, narrowed into petioles. Whole plant woolly with white down.

Dry, sandy soil of wide distribution along the Eastern coast. 6 to 20 inches high.