Stems: simple or sparingly branched, often tufted. Leaves: thick, serrate with low teeth or entire, lanceolate, the lower and basal ones petioled, the upper ones narrow, sessile, acute. Flowers: heads few or solitary. Fruit: achenes four-angled, obtuse or truncate at the apex, pappus none.
This plant has many names, and among them that of Golden Jerusalem possibly fits it best, since it has truly shining orange-yellow flowers. It is hairy throughout, with thick lance-shaped, almost entire leaves, striking flower heads of ten to twenty bright rays, and a dark purple-brown globose disk that is extremely prominent.
Brown-eyed Susan (Gaillardia aristata)