In the drapery trade, bogus sales are a well-known means of attracting customers. It is quite a common practice to misname goods at these displays, for instance, leading the public to imagine that goods are of a superior character, or of a more expensive variety than they really are.

A retailer has been known to buy cheap silks for a sale, and split them up into remnants, the purchaser being led to believe that they were getting a piece of expensive silk at a ridiculously low figure, whereas the prosaic fact was that the retailer obtained a higher price for the remnant than he could get for the material in the ordinary way.

Another way of deceiving the public is to convey false impressions of the amount of the retailer's purchases. For example, a wholesale house sells the stock of a manufacturer, and the retailer makes a very small purchase of the stock, advertising it in such a way as to lead the shopping community to believe that he has purchased the whole of the stock. In a case like this, the retailer simply buys a lot of other very cheap lines to go with the small bargain stock he has purchased, and the public are deceived.

The salvage stock is also used as a means of drawing customers to a sale. Sometimes a firm will buy at a salvage sale a few hundred pounds' worth of calico damaged by water, and advertise the sale as consisting of stock to the value of thousands. As in the former case, a huge quantity of cheap material is purchased in the ordinary way of trade, and plentifully sprinkled with water, so that it impresses shoppers with the idea that it is a portion of the stock damaged by water.

In justice to the drapery trade it may be said that many of its members are against sales altogether, as they recognise how difficult it is to conduct them honestly. Genuine sales do take place where the ordinary stock is marked down to make room for new goods, but in many cases the practices referred to are still being carried on.

One of the most persistent fraudulent representations is calling an article linen when it is cotton. This particular form of fraud reached widespread dimensions, until the linen traders invoked the assistance of the Board of Trade in the matter. A firm was heavily fined for selling handkerchiefs as the finest quality Irish linen cambric, which upon examination turned out to be made of cotton cloth. It is difficult for a purchaser to recognise pure linen. Cotton, jute, and other materials are finished in such a way as nearly to deceive the experts. One feature that distinguishes linen from other fabrics is its glossiness when washed. The other materials do not possess this, and, however fine they look in the shop, when they are subjected to the test of the washtub their true character is displayed. One must remember that linen is of various qualities. There is good linen and poor linen. The former is the kind to buy, as it will last a lifetime, and so prove the cheapest in the end.

Mixtures of cotton and wool are often palmed off on the unwary as "all wool." In this particular case, the test is very simple, and can be applied by the purchaser or by the retailer in her presence in the shop. A thread is taken from the fabric, and a lighted match applied. If the material flames up, it is not wool, as this will not ignite when a light is put to it. It will only smoulder or curl up. Shoppers should have this test applied to the cheaply advertised so-called "all wool blankets."

In buying hosiery, it is a mistake to select the cheaper qualities. These in the manufacture are made quite straight, and not fashioned at all, but are placed on a board and steamed into shape. This board is made the shape of a good stocking, and really gives a fine model for the time being, but immediately the stocking is washed it resumes its straight appearance, and does not wear well, as it is always stretched to the shape of the leg.

Ladies who buy furs should know that the most gigantic deception of all has been existent in this trade for a long period, no

What every woman wants is value for money. How is she to get it ?

In the first place, by avoiding the devices of the unscrupulous trader as enumerated in this article.

Secondly, by dealing with a reputable firm.

Thirdly, by finding out a good article, and continuing to order it when required.

In buying soft goods, it is no use attempting to get linen, woollen, and silk at a low figure. There are occasions when a bargain can be had, but, as a rule, these goods are not bad stock, and do not require to be rushed off in a hurry. These remarks apply to piece goods particularly - that is, goods sold only by the piece.

With made-up goods, such as ladies' garments, it is often possible to pick up a good thing at a low figure at the end of the season, as the shopkeeper is anxious to clear. Regular customers can always learn when the retailer is likely to have a clearance, as

Name of Fur

Incorrect Description

Permissible Description

American sable .. .. .. ..

Real Russian sable .. ..

Canadian sable, or sable

Fitch, dyed .. .. .. .. ..

Sable .. .. .. .. .. .. ..

Sable-coloured fitch

Goats, dyed .. .. .. .. ..

Bear .. .. .. .. .. .. ..

Bear-coloured goat

Hare, dyed .. .. .. .. ..

Sable or fox .. .. .. .. ..

Sable- dyed hare

Kids .. .. .. .. ..

Lamb or broadtail .. ..

Caracul kid

Marmot, dyed .. .. .. .. ..

Mink, sable, or skunk .. ..

Sable-coloured marmot

Mink, dyed .. .. .. .. ..

Sable .. .. .. .. .. .. ..

Sable-coloured mink

Musquash, dyed .. .. .. .. ..

Mink or sable .. .. .. .. ..

Mink-coloured musquash

Musquash, pulled and dyed ..

Seal, electric seal, Red River seal, and Hudson seal

Seal-dyed musquash

Nutria, pulled and dyed ..

Seal, electric seal, Red River seal, and Hudson seal

Seal-coloured nutria

Nutria, pulled natural .. ..

Beaver and otter .. .. .. ..


Opossum, sheared and dyed

Beaver.. .. .. .. .. .. ..

Beaver-coloured opossum

Otter, pulled and dyed .. ..

Seal .. .. .. .. .. .. ..

Seal-coloured otter

Rabbit, dyed .. .. .. .. ..

Sable or French sable ..

Sable-coloured coney

Rabbit, sheared and dyed ..

Seal, electric seal, Red River seal, Hudson seal, seal musquash

Seal-dyed coney, or coney

Rabbit, white .. .. .. .. ..

Ermine .. .. .. .. .. .. ..

Mock ermine

Rabbit, white, dyed .. ..

Chinchilla .. .. .. .. .. ..

Chinchilla-coloured coney

article of commerce having suffered so much from misdescription.

The above is a list of the names of the furs, with the incorrect description under which they have been sold, and a suggestion for a permissible description.

It has been selected from a list put forward by the Fur Trades Manufacturing Section, and shows that they recognise the evil, and that they are prepared with a remedy. It will be observed that poor Bunny, dead, has been made responsible for many a deception.

Upon the question of the purchase of drapery goods generally, nearly every woman has her own views, and a formidable stock of knowledge gained in the field of experience. It is permissible, however, to point out that a great deal can be learned from those in the trade who are acquainted with the value and quality of such materials as are in daily use in most households in this country.

he is only too ready to oblige in this respect. Another good way to make sure of quality is to buy branded goods. There are objec-tions to this in the trade, and it may be granted at once that there are many old-established manufacturers who, year in and year out, always produce a reliable article, and yet have no name to their productions. On the other hand, certain makers of various classes of goods sold in the drapery trade have given a name to their products, with mutual benefit to the retailer and the public, for they realise that they must maintain the high character of their goods. Hence branded goods have a sort of soal set upon them which places them above the ordinary. In buying branded goods, one can go to any shop, however small, and be sure of getting exactly the same article as in the largest establishment in the West End of London. In this way the local tradesman can be supported without undue sacrifice.