I recommend unreservedly the products advertised on the following pages. They are the brands used in our own home and we consider them the best.

K. McM.

JOHN, THINK!

Would you rather invest $300 in this

and loose vour wife

OR

Would you rather invest $200 in the labor-savers on the next page, keep your wife, and have $100 left?

A House Dress of White Serpentine Crepe four and a half years old - washed 219 times.

The Apron For Rough Work

Buy It or lake It

But

Wear

It p'age Eighty

Wear White Serpentine Crepe House Dresses Save Money

Eight Serpentine crepe house dresses will wear five years.

Total cost, $11.20

If four gingham dresses will wear one vear. twentv will be need for five years

Total cost, $21.00

Hence it will cost $1.96 less a year to have eight crepe dresses than it will to have four ginghams.

Buy the lightest weight. Shrink before making.

Cut with middle of gore on straight of good.

The Franklin Shumway Co

Boston 373 Washington St.

Will send samples upon request.

Save Time

Eight crepe dresses can be made in eight day.

Twenty gingham dresses can be made in twenty days.

Twelve days saved.

Seven crepe dresses can be washed in the washer, rinsed and hung over the line (by the belt), in twenty-five minutes.

Three gingham dresses can be washed, rinsed, starched, hung, sprinkled and ironed in seventy minutes; hence one can have a clean crepe dress every day with forty-five minutes less labor a week than one can have a clean gingham dress every other day.

Recommended And Sold By

Why Swans Down Cake Flour makes the Best Cake

By the Swans Down Girl

Yes, I used to make my bread and cake with the same flour. But that was before I knew about SWANS DOWN CAKE FLOUR. I wouldn't think of such a thing now.

You see bread and cake are altogether different. Good bread must be nutritious, substantial, sustaining. Good cake should be light, dainty, smooth, tasteful. If bread is the staff of life, as they say, then cake is the sunshine, music and flowers. We couldn't do without either. But really, it's a mistake to think that the same flour will do for both.

"Why won't bread flour make good cake, too?"

Well it's like this. A cake must be light. For lightness we depend upon the action of the heat of the oven. It expands the air in the beaten eggs, and also makes the baking powder work, liberating carbon dioxide, a harmless gas. The expanding air and gas puff up or raise the cake batter or dough, which bakes and hardens in this position, so that the cake retains the structure of a very fine-grained sponge.

Now a good bread flour is rich in the heavier constituents of wheat, especially gluten, which is a tough rubbery substance, hard to stretch or expand. The expanding air and escaping gas which give cake its creamy, feathery delicacy can not properly raise this heavier bread dough, so your cake is soggy, heavy and indigestible.

But Swans Down Cake Flour is especially prepared; all the coarser materials are taken out of the wheat grain, leaving the fluffy, lightest and whitest portions as Swans Down Cake Flour, from which any one can easily make a perfect cake, if they will only follow the instructions.

Cake you know is made rich and nourishing by the fresh eggs, butter, sugar and milk you put into it, so you don't need the heavier elements found in bread.

I feel this way about cake. I don't bake it every day, and when I do I want it to be as nice as I can make. I don't want to take any chances, or to waste my time, or to waste my material. I want to make good cake every time. For this reason I use Swans Down Cake Flour.

Yes, you can buy Swans Down Cake Flour from your own grocer anywhere in packages, just as you want it, always fresh.

I almost forgot to mention color. Bread flour with its yellow or grayish tints won't make that lovely snowy cake that melts in your mouth. Swans Down Cake is white as milk and light as swans down.

This is why I use Swans Down Specially Prepared Cake Flour for all my cakes. You will too after your first trial. Take my advice, try it next baking day.

Igleheart Brothers, Evansville, Ind., U. S. A.

Established 1856

Fleischmann's Yeast

Is necessary in making palatable war-time foods, such as

Oatmeal Bread Corn Bread Rye Bread Barley Bread

If unable to secure Fleischmann's Yeast At Your dealer's, address a letter to THE FLEISCH-MANN COMPANY in the nearest large city and you can secure direct shipments. Also recipe books containing excellent recipes for making raised breads will be mailed upon request.

The Fleischmann Company

427 Plum St. Cincinnati, O.

Delicious Wholesome Nutritious Jelke

G00D LUCK

Margarine

The Finest Spread for Bread

Use GOOD LUCK in any of the re cipes in this book, but on account of the greater shortening value of GOOD LUCK use one-fourth less than amount of butter specified. Takes the place of butter perfectly in cooking.

As a spread for bread

Good Luck

is unequaled. Try it on your next slice of bread and be convinced.

Ask Your Dealer

If he cannot supply you, write

John F. Jelke Co. Chicago

The Finest Grown

Chase & Sanborn'

"Seal Brand" Coffee

Try Making It This Way

Use one part of coffee to six parts water: i. e., to one cup even full of dry ground coffee, use six cups of water. Heating (not burning) just the required quantity (roasted berry or ground) for each batch, immediately before brewing, by placing in a pan in the oven, stirring gently, will greatly improve the aroma and fragrance. Have your coffee ground as fine as ordinary granulated sugar, or so that the larger particles will not exceed in size the head of a pin.

Place in the pot your coffee and pour boiling water on it. Be sure the water is boiling. Then allow the entire contents to boil five minutes (not longer). As soon as brewed, clarify with the white of an egg dissolved in small amount of water, and to render coffee liquor absolutely free from floating particles, strain through line flannelette cloth into the table coffee pot.

Serve as soon as these directions are completed. A delay of fifteen minutes will allow much of the aroma and flavor to escape.

The above rules apply to the making of coffee in the plain, old-fashioned cylinder coffee pot.

Supremely Satisfying - Always Uniform

If you would

Conserve Fuel, Labor, Sugar

Serve for Dessert

Dromedary Dates

Plain, with nuts, or with cream.

Booklet of Economical War-Time Recipes sent free on request.

The Hills Brothers Co

Dept 57

375 Washington Street, New York

229 231