This section is from the book "Commercial Gardening Vol2", by John Weathers (the Editor). Also available from Amazon: Commercial Gardening, A Practical & Scientific Treatise For Market Gardeners.
Showy even to gorgeousness in some instances, Gaillardia grandiflora (fig. 200) is a plant to be cultivated by all who take up hardy flowering subjects from the commercial point of view. Resplendent in crimson and gold and orange, the flowers of these plants are self-advertising and appeal to a large number by reason of their attractiveness. Valuable to the amateur in garden or flower bed, and alike valuable to the market florist in the cut state - selling like hot cakes in provincial and country markets - these are the things to grow where an honest penny has to be turned.
The best method of cultivation is to raise seedlings each year, planting out an acre, or what you will, in moderately good soil, so soon as large enough. By sowing seeds in February, and subsequently potting the seedlings singly in small pots, the young plants will be ready for garden or field by the middle or end of May, where, good growth ensuing, they will be capable of an abundant flowering the following summer.
The flowering in these plants is very profuse, and it is this fact which renders their cultivation profitable. It is a "cut and come again" crop for weeks on end, and, despite low prices, quantity must tell. The great secret of success, however, is in the early start we have indicated. To sow the seeds in July and August means small weakly plants incapable of flowering, and practically the loss of a whole year. G. g. maxima is one of the handsomest of named varieties.
[e. h. j].
Fig. 200. - Gaillardias