This section is from the book "The Florist And Garden Miscellany". Also see: All New Square Foot Gardening: Grow More in Less Space!.
I beg with all seriousness to call the attention of metropolitan Florists to this subject; viz. the immediate establishment of a periodical, which shall give illustrations, or faithful portraits, of the best and established florists' flowers. In this project, I do not mean to embrace new flowers only; on the contrary, it should be a pictorial record of the good old favourites, excellence of properties being the chief requisite; for instance, in Tulips, such flowers as Polyphemus, Strong's KingCamuse de Craix; in Auriculas, say Page's Champion, Col. Taylor, Taylor's Glory, and so on with other sorts. New flowers, of established fame and character, would necessarily also be given, as an important feature.
I would propose that the work be simply illustrative; as, for example, like the work on Camellias now being published monthly by Verschaffelt, of Ghent; and containing so much letterpress as to give the brief history of the flower and its properties; so that the literary labour would be light; and any amateur well conversant with florists' flowers, together with an able artist, would comprise all the editorial establishment.
That the work would be eminently successful there can be no question; for what amateur or professional florist, who spends so much of his time, his money, and his thoughts on his favourites, to see their beauties but for a few days in the year, would not rejoice to have their depicted image ever before him? The work could only be efficiently conducted in London, for obvious reasons; it is there that artists abound, and in its vicinity the whole race of flowers.
About twenty years ago, a work, as advertised in Louden's Gardeners' Journal, was projected by, I believe, Mr. Butler, to give illustrations of Tulips only; but I am not aware whether it was really commenced, or how far continued. Such a work, however, to be successful, or to be generally interesting, should comprise all florists' flowers, and none but what are strictly such; each number, when practicable, containing different sorts. But the time is at hand for the commencement of laying up the materials; and necessarily, drawings of each sort in season, beginning with Auriculas, should be "taken." Would that these hints, loosely as they are put together, may incite some spirited florist to "make them a local habitation and a name." A monthly number of four plates, for about 2s. or 2s. 6d., would be about the thing required.
F. R. Horner, M.D.