This section is from the book "The Gardener's Monthly And Horticulturist V22", by Thomas Meehan. See also: Four-Season Harvest: Organic Vegetables from Your Home Garden All Year Long.
It is seldom that we notice advertisements in the editorial columns, though we are often asked to do so. We desire to avoid even the appearance of anything being paid for directly or indirectly, which is given as editorial opinions, and which any preference apparently given to one firm over another, might be fairly construed into a paid-for "business notice." But we notice this effort of Mr. Dreer, in order to bring prominently forward the great change in the manner of advertising which is likely to take place. Mr. Pen-nock once advertised in our columns colored plates of Caladiums; Mr. Henderson, Pansies, and Mr. Scott the Waverly Carnation; and now Mr. Dreer follows with the Coleus. We believe the money spent in printer's ink for the two pages a colored plate occupies, would not be half as telling as the colored illustrations of the thing itself. We have no doubt this style of advertising will grow.