President P. J. Berckmans. We note that the Nickajack apple is losing favor in Georgia. In regard to peaches, the Alexander seems the favorite among the societies. Numbers of new-fangled things, with high recommendations, were voted worthless, or nearly so; and the famous old Crawford's early, and Crawford's late, still found to be at the top of the favorable list. The society seems to confine itself entirely to fruit culture, and to be doing excellent work in that line.

American Newspaper Annual, for 1881, by N. W. Ayer & Son, Newspaper Agents, Philadelphia. There is nothing more necessary to a successful business than judicious advertising. Fortunes are made and fortunes are lost by advertising. To advertise, and to know just how to advertise, is the mainspring of success. If a paper has a hundred thousand readers, and you have that to sell which a hundred thousand readers want, that paper is just what you need ; but, even then, you must be sure that the advertisements are read by the "readers," or your money will be thrown away. It may be that what you have to sell will not be needed by one in a thousand, in that case a paper of ten thousand readers will be just as well as one of a hundred thousand, and perhaps better. These, and points "too numerous to mention," as the handbills say, enter into the success of advertising.

It seems to us that the great merit of this Annual is, that it gives attention to these matters, more than similar works have done in the past. It gives some account of the business and surroundings of the leading towns in the country, among the people of which the papers circulate, and this is a great help to the advertiser, in deciding whether such " readers " are likely to be any use to him. Probably too much importance is still given to mere "circulation;" a set of figures supposed to represent this standing after each paper's name. Of course, some idea of circulation must enter into an idea of advertising, but the great trouble is to get at the accurate figures and the character of that circulation. We know, for instance, of a paper which has less than two thousand which is given here as eight thousand; such errors are very annoying to other papers which tell the truth, and exasperate them against " Annuals " of this kind. But, granting that some idea is necessary, it is difficult to see how the editors of these books are to do any better, where they have so many to guess at; and all we can say is that it only illustrates an every-day fact, that the innocent must continue to suffer for the guilty.

We cannot, on account of this difficulty, avoid the conclusion that, for all, advertisers cannot afford to do without a work like this.