1. Each picture is to contain a figure or figures and is to be suitable for use as an illustration in advertising the Kodak or the Kodak system of amateur photography.

2. Each print in Class "A" must be from a negative 5 x 7 or larger. Each print in Class "B" must be from a negative 4x5 or 3¼ x 5½ or larger.

3. Prints only are to be sent for competition - not negatives.

4. Prints must be mounted but not framed. (Mounts should show about one inch margin.)

5. No competitor will be awarded more than one prize. (This does not prevent a competitor from entering as many pictures as he may desire.)

6. Due and reasonable care will be taken of all non-winning prints and, barring loss or accident, they will be returned to their owners at our expense, but we assume no responsibility of loss or damage.

7. The negatives from which all prize winning prints are made are to become the property of the Eastman Kodak Co., and are to be received by it in good order before payment of prize money is made.

8. Contestants who are awarded prizes must also furnish to us the written consent of the subject (in the case of a minor, the written consent of a parent or guardian) to the use of the picture in such manner as we may see fit in our advertising as per the following form:

For value received, I hereby consent that the pictures taken of me by proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Company or any of its associate companies for the purpose of illustration, advertising or publication in any manner.

I hereby affirm that I am the parent of and for guardian value received, I hereby consent that the pictures taken of him/her by proofs of which are hereto attached, or any reproduction of the same, may be used by the Eastman Kodak Company or any of its associate companies for the purpose of illustration, advertising or publication in any manner. Note - Blank forms will be furnished on application.

9. All entries should be addressed to Eastman Kodak Co. Adv. Dept. Rochester, N. Y.

10. In sending pictures, mark the package plainly, "Kodak Advertising Contest," and in the lower left-hand corner write your own name and address. Then write us a letter as follows:

I, am sending you to-day by Express,Mail charges prepaid,prints.

Please enter in your Kodak Advertising Competition. Class

Yours truly, Name,

------------------------

Address,

11. The name and address of the competitor must be legibly written on a paper and enclosed in a sealed envelope in the same package in which the prints are forwarded. There is to be no writing on prints or mounts.

12. We will promptly acknowledge the receipt of pictures, and when awards are made, will send each competitor a list of prize winners.

13. Only recognized professional photographers conducting a studio will be allowed to compete in Class "A." Class "B" is open to all photographers not in above classification..

14. This contest will close October 1st, 1910.

The Prizes

Class A

Professional Photographers Only

Negatives 5 x 7 or larger

First Prize

$500.00

Second

400.00

Third

250.00

Fourth

150.00

Fifth

100.00

$1400.00

Class B

Amateurs Only

Negatives 4 x 5 or 3¼ x 5½ or larger

First Prize -

$300.00

Second

150.00

Third

75.00

Fourth

50.00

Fifth

25.00

$600.00

Suggestions

First of all it should be remembered that these prizes are not offered for the sake of obtaining sample prints or negatives made with our goods. Merely pretty pictures, merely artistic pictures will not be considered. The pictures must in some way connect up with the Kodak idea - must show the pleasure that is to be derived from picture taking, or the simplicity of the Kodak system or suggest the excellence of Kodak goods. Must in short help to sell Kodak goods, by illustration of some one of the many points in their favor.

The injury will be instructed to award the prizes to those contestants whose pictures, all things considered, are best adapted to use in Kodak (or Brownie Camera) advertising.

As reproductions of the pictures will often be in small sizes, too much detail should not be introduced. Pictures for reproduction should be snappy - vigorous, for they lose much by the half-tone process. Where apparatus is introduced, it must be up-to-date. If you haven't the goods, you can borrow.

It is highly probable that we shall want to secure some negatives aside from the prize winners. In such cases special arrangements will be made.

If you are interested, let us send you a copy of the Souvenir of 1909 contest which gives an idea of the kinds of pictures that we consider valuable from an advertising standpoint.

The Judges

The injury of award will consist of photographers and of advertising men who are fully competent to pass upon the work submitted. Full attention will be paid therefore to the artistic and technical merit of the work as well as to its strength from an advertising standpoint. Announcement of the names of the judges will be made later.

Eastman Kodak Co.,

Rochester, N. Y.