This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
The other day somebody said it wuz ground hog day, and I asts the reception room girl what wuz ground hog day, and she says if the ground hog comes out of his hole an' sees his shadow, he gets scared like, an' goes back in again for six weeks more, an' until he comes out for keeps we don't get no spring weather.
I asts the Boss wuz the reception room girl kiddin' me, an' he says nope, only she dident tell me all of it. That when the ground hog came out and didn't see his shadow it wuz time to fix up things for spring business, an' that if he came out and did see his shadow, an' got scared, an' got back in his hole for six weeks, that only chumps followed his example, an' that the spring cleanin' stunt wuz still a good proposition.
The Boss says the ground hog aint the only animal that has wasted six weeks of good time by gettin' scared at his own shadow.
The Boss says shadows wuz invented to make folks appreciate the sunshine, an' that if the shadow of a big stock house bill wuz leanin' your way, you mus-ent get scared but hustle so as you could turn on the receipted bill sunshine.
The Boss says if it wuzzent for shadows us fellows wouldenthave no jobs, for a fottygraf without shadows would be about as mutch use as a arrow plane without air.
I ast the Boss wuz there anything thinner than a shadow an' he says yep - a boardin' house steak; an' the guarantee of a manufacturer of a "just as good" imitation.
The head printer says the "just as good man" don't get very far with him, for if the stuff he's sellin' wuz just as good, he'd claim it wuz a hole lot better, an' that most of the just as good fellers is only lookin' for one order for they know they dassent come back a secon' time.
The Boss says, some wise guy said "imitation is the sincerest form of flattery," but he wants the real thing 'cause you can't cash flattery.
The Boss says the only time he can recollect that he got something for nothin' wuz when he got licked for somethin' his big brother did.
From An Artura Iris Print By George Graham Holloway Terre Haute, Indiana.
It's Time to think of those pictures of the baby before the weather gets too warm.
We like to let them make our studio their play house.
That means natural pictures.
Joplin, Mo.............April 4, 5, 6
Wichita, Kansas..........April 11, 12, 18
Little Rock, Ark..........April 18, 19, 20
Dallas, Texas...........April 25, 26, 27
San Antonio, Texas..........May 2, 3, 4
El Paso, Texas...........May 9, 10, 11
Los Angeles, Cal..........May 16, 17, 18
San Francisco, Cal..........May 23, 24, 25
Portland, Ore..........May 31, June 1, 2
"WE believe permanency is the Keystone of Photographic Success, and all brands of paper bearing our Trade-mark are manufactured on this principle. We hold our consumer's reputation and success identical with our own. We surround both with every safeguard known to chemical science and our own experience."
From An Artura Iris Print By Dudley Hoyt New York City.