There is a constantly increasing number of photographers conducting studios, who are becoming interested in home portraiture, and there is no question but that this branch of photographic work is to become a great factor in the future of the photographic business.

Every branch of business is offering the buying public better service and greater convenience, and the photographer who is as willing to go into the home to photograph his subject, as to have the subject come to his studio, is the man who will eventually do the most business.

Good portraits can be made in most any home, but, of course, it is not possible to make as many sittings in a day as in the studio. For this reason a better price must be asked, but the majority of patrons are willing to pay a better price for the additional convenience, and the stronger and more intimate appeal which portraits made in home surroundings naturally have to both one's family and friends.

From An Artura Iris Print Home Portmit By C. H. Wiebmer St. Paul, Minn.

From An Artura Iris Print Home Portmit By C. H. Wiebmer St. Paul, Minn.

We have had numerous requests for suggestions of how to interest the public in home portrait work, and we believe that when the photographer has equipped himself properly and has demonstrated to his own satisfaction that he can make good work under conditions found in the average home, the best method is to show samples of his work and make engagements for sittings at a time when conditions will be most favorable.

The writer's idea is that the first appeal should be in the form of a personal letter to prospective customers, and this may be followed by a request by telephone for a definite time when samples may be shown. The rest will depend upon the work of the man behind the camera and the one who calls at the home to show proofs and take the order.

We give below an example of what we believe to be a good personal letter or announcement, which, of course, should only be sent out in such numbers as will permit one to follow up each letter, if best results are to be secured. It is the personal element that will count for most in home portrait work, and if such a letter as we give below is used, it should be neatly typed, addressed personally to each prospective customer, and mailed under a two cent stamp. Such a plan is useless, however, unless each letter is followed up and samples shown wherever it is possible. The letter offers a good argument and should bring results.

Mrs. B. A. Customer,

City. Dear Madam:

It has probably occurred to you that you would like portraits of yourself or members of your family, if you could be spared the inconvenience of a visit to the photographer's studio. You naturally feel more at ease in your own home and may prefer such an environment to one that is strange to you. Portraits made in the familiar home surroundings will appeal strongly, both to yourself and your friends.

We are specializing in the making of these portraits in the home and would be pleased to submit specimens of our work, for your inspection, and to make an appointment for such a time as would be convenient to you.

Yours truly,

P. Y. Roe, The photographer in your town.

The right way to pack plates, between exposure and development, is face-to-face, as in the original package. Face-to-back causes trouble by allowing dust or other matter from the back of one plate to offset on to the face of the other.

From An Artura Iris Print Home Portrait By C. H. Wiebmer.

From An Artura Iris Print Home Portrait By C. H. Wiebmer. St. Paul, Minn.

September The Only Condition StudioLightMagazine1913 200

Babies will grow - and while they are growing, you should have them photographed often enough to keep a record of each interesting stage of their childhood.

You will prize the collection of baby's pictures more and more as the years go by.

September. Bulletin: The Eastman School Of Professional Photography For 1913

Albany, N. Y.........September 10, 11, 12

Washington, D. C. .......September 16, 17, 18

Cincinnati, Ohio ........September 23, 24, 25

Little Rock, Ark.......September 30, October 1, 2

Wichita, Kans.....,......October 7, 8, 9

Kansas City, Mo..........October 14, 15, 16

Omaha, Nebr........... October 21, 22, 23

St. Louis, Mo. .......... October 28, 29, 30

Port. No. 11, Price 50 cents.

Port. No. 11, Price 50 cents.

September. Portrait Series Of Cuts For Newspaper Advertising

"There's a photographer in your town"

This series of cuts is offered the photographer that he may use our copy with suitable illustrations for newspaper advertising.

Port. No. 11 is the illustration for our ad, "How I shall miss you when you are grown." It appeared as full pages in Munsey, Review of Reviews, World's Work and American.

Port. No. 17 is the illustration shown in last month's Studio Light. IT appeared in the August Everybody's, Munsey, Saturday Evening Post and Collier's, and the September issue of the Ladies' Home Journal and. Woman's Home Companion.

Port. No. 17, Price 50 cents.

Port. No. 17, Price 50 cents.

From An Eastman Portrait Film Negative By Wilfred E. Smith Matzene Studios, Chicago.

From An Eastman Portrait Film Negative By Wilfred E. Smith Matzene Studios, Chicago.