When a man has devoted twenty-eight years of his life to photography, has worked hard and made a reputation for himself and his work, we think he is entitled to display a line on his stationery: "Studio sittings by appointment only."

In the case of the particular photographer we have in mind, Mr. Frank W. Schaldenbrand, who is the subject of this sketch, that little line means a lot. To be specific, it means that if there are no appointments booked for Saturday or Wednesday or Monday or any other day that we might choose to outguess the weather man, we can put on our white ducks, run down to the lake and, if there is a favorable wind, step aboard the "Chinook " with "Skipper" Schaldenbrand and forget everything but the wind above and the water beneath.

When a man gets one of these water "bugs," business is likely to interfere with pleasure, but Mr. S. seems to have worked out a system that cuts out the interference. Just here we must let it be understood that by "bug" we mean hobby. The "Chinook" is not a bug but a very nifty little craft that is roomy enough for a few friends and some of the studio help who are seldom left out of these sailing parties.

Eastman Portrait Film Negative, Artura Print By Frank W. Schaldenbrand Detroit, Mich.

Eastman Portrait Film Negative, Artura Print By Frank W. Schaldenbrand Detroit, Mich.

A hobby is a mighty good thing if it is a recreation hobby. A man should never insist that his profession is his hobby. Business is business and recreation must be something that gives a man relief from his business. A hobby then becomes a benefit, for it makes him enjoy his work all the more for the respite it has given him.

Mr. Schaldenbrand began his photographic career with the late James Arthur of Detroit, was in business in Pittsburgh for twelve years and for the last six years has practiced home portraiture in Detroit. Portrait Film, he says, has been the real backbone of his success. Portrait Film and home portraiture, for with Portrait Film he has been able to produce such excellent work in the homes of his patrons that it has required nothing more than the work itself to advertise his business.

His work is made entirely by daylight, which we still believe is the most satisfactory way of producing perfectly natural home portraits. The use of artificial light is often more convenient and much more easily controlled, but while the results are satisfactory it is more readily seen that the effects are not those natural lightings which we find in every home.

Mr. Schaldenbrand has a studio where sittings are made only by appointment. With his home and studio appointments he is kept as busy as he wishes to be and the business is probably as profitable as if he devoted all of his time to studio work. At any rate the plan suits him, home portraiture suits him and film suits him. And the excellent Artura prints he delivers from his film negatives suit his customers and bring a handsome price.

Our illustrations are examples of the regular run of Mr. Schaldenbrand's home portrait work. It is not spectacular and it is by no means commonplace. The lightings are perfectly natural and the prints reproduce the excellent negative quality. It is the kind of work that pleases and brings more business to the man who makes it.

What photographers say of Portrait Film applies equally well to Commercial Ortho Film, to Commercial Film and to Process Film. Film results are different because they are better, and they are best when the subjects are most difficult.