Sec. 149. If one wishes to dispose of a place by means of advertising, he can readily undertake the matter by placing an advertisement in the newspaper most likely to reach prospective buyers. Parties who have resided for a long time in a certain place, do not realize the advantages of that place as well as do outsiders, and an advertisement gotten up by such a party is apt to be rather tame. Newspaper advertising at the present day, when so much of it is being done, requires experience and study to make it effective. A story is told of a man who became tired of living in a certain community and offered his farm for sale through a real estate broker. The broker advertised the property extensively and the following week it happened that this party read in a newspaper the broker's description of his place. He did not recognize the place from the description and asked his wife whose place it was. After considerable discussion, they discovered it to be their own place, the good qualities of which had been described by the agent in a way that had not occurred to them. The possibilities of their own surroundings were thus forcibly impressed upon them and the party withdrew the place from the market. A suggestion for an advertisement by an owner is shown on page 194. Real estate dealers prepare elaborate advertisements, a sample of same being shown on page 195.

Sec. 150. An investor will obtain more satisfactory results, either in selling or buying, if he deals with a real estate broker of experience and who is well acquainted with real estate values, and who has been in the business in one section for a considerable length of time. A broker who makes a specialty of a certain section of a city is often at sea as to values in another part of the city. The investor should consult the broker best acquainted with the section in which the investment is to be made.

Sec. 151. The best time to sell is when there are several buyers for the same property; that is to say, when the demand exceeds the supply. There is then no difficulty in making a sale. When one has bought a desirable property, he should determine immediately the price at which he will sell, as by adhering to the price he will be the more likely to obtain it, provided the price is reasonable.

Sec. 152. Where property is situate near the center of a large and growing city, it will always be a debatable question with the owner whether to sell or not to sell, with the weight of the argument in favor of not selling, provided the circum-

Be Wise! Notice! Look Here!

Buy - A Great Bargain - Now We don't believe you can EQUAL, THIS ONE for an

How And When To Sell 4

Ideal, Cozy, Convenient Home, and its Location especially recommends it. In Kingsville (Ashtabula Co.) Ohio, one of the PRETTIEST little towns to live in you ever saw, only a few moments' ride on either the P. & O. ELECTRIC LINE, or the L. S.-M. S., or NICKEL PLATE R. R. or to drive it is delightful, and good roads always. KINGSVILLE is the FATHER of the "CENTRALIZATION SCHOOL PLAN"

Where ALL CHILDREN are brought into TOWN', receiving the SAME ADVANTAGES as do the town children, and this BEAUTIFUL HOME Is located not over a BLOCK from this ELEGANT SCHOOL, or from the BAPTIST CHURCH and only two blocks from the METHODIST or PRESBYTERIAN CHURCHES. The TOWN 19- IDEAL, the PEOPLE SPLENDID, and the home elegant and modern in EVERY SENSE OF THE WORD. Has NICE FURNACE. NATURAL . GAS and ELEGANT FIXTURES throughout, fine LARGE PORCHES, PLATE GLASS WINDOWS and DOORS, GRATE and MANTEL FOR GAS. 10 ROOMS, all fine-and NEWLY PAPERED, GOOD BARN, CHICKEN PARK. ICE HOUSE and 12 ELEGANT FRUIT TREES, all hearing; FINE CISTERN, with water In kitchen, BROAD, EASY OPEN STAIRS in OAK and ALL FINISHED IN NATURAL WOOD THROUGHOUT. This Is the moat "ozy and UP-TO-DATE HOME in the place. NOTHING LACKING. LOT 66X150, with elegant WELL OF SOFT SPUING WATER. BEST NEIGHBORS, just a short distance from Lake Erie. Also

We have a BEAUTIFUL FARM of 70 acres Just one-half mile south of the heme. HIGHLY IMPROVED, with 30

ACRES SEEDED to clover and timothy for this year's harvest, as well as GROWING WHEAT and RYE. add 15 acres for spring crops. Last year we raised. the BEST CORN AND OATS IN OLD ASHTABULA CO. on this place. SEED now FOR SALE. It also contains 20 acres of the BEST PASTURE, with 300 ELEGANT MAPLE TREES, constituting one of the best "SUGAR BUSHES" IN THE CO., with a good SUGAR HOUSE and BARN and well of FINE WATER. Farm just CLEANED AND UNDERRRUSHED end FENCED. This of the OLD and PROSPEROUS and WELL KEPT FARMS. ALL KINDS OF SOiL. You can raise anything on it - EVEN MORTGAGES. Wo will sell ANY NUMBER OF ACRES, or all. of this farm with the abovo home or the HOME, or FARM SEPARATE. Immediate possession, if desired. We will name a CASH PRIORI that will surprise you, or will sell on any terras suitable. Wo are in Ashtabula; where business prevents us from longer occupying the place, our only reason for selling. Don't delay. Don't look farther. Come and see me; don't write unless you mean bisiness. Will also sell part of our household goods. if desired. All new. Address or call on stances of the owner permit of his caring for the taxes and street assessments, if the property is unimproved. In 1626 the Dutch purchased Manhattan Island, on which is situate the City of New York, for twenty-four dollars. The surrounding country was not then considered worth buying. Today the value of the land and buildings of the city of New York is not less than four billion, five hundred million dollars. This is at the rate of one hundred and twenty-five thousand dollars an acre, and there are sections on lower Broadway that could not be bought for a thousand times that price. Thirty-five years since, the owner offered a lot adjoining the corner of Fourth and Hill streets, Los Angeles, to a friend, free of cost, provided the latter would erect a house, and was laughed at. The corner was recently sold for one hundred thousand dollars. Many who are wealthy today have become so through judicious investments in real estate made by their ancestors.

189 Main-sl Dr. C. A. Thatcher Ashtabula,O


How And When To Sell 5

Sec. 153. The business of a real estate broker, if loosely conducted, is the most uncertain business in the world. He may expend considerable time, and some money for advertising, on the strength of a verbal promise from a property owner, and may sell the property at the price asked by the owner, take a deposit, and have the purchaser sign a contract of sale, only to be informed by the owner, when the latter is asked to sign the contract by way of ratification, that the owner has decided not to sell. The broker is placed in an embarrassing position and the would-be purchaser is disgusted. If the broker brings, or sends, a number of persons to view the property, the owner obtains an enlarged idea of the value of the property, and, although in other matters his word may be as good as his bond, he violates his promise to the broker with impunity. If an owner really wishes to sell, that end will best be served by his giving a reliable real estate broker the exclusive agency in writing for the sale of the premises, for say sixty to ninety days, at a fixed, but not prohibitive, price. The broker can then spend money freely in advertising and can approach a customer confidently and with the assurance that he can deliver the property - a state of mind that is helpful in making a sale.

Sec. 154. Real estate brokers, in some cases, take written options on property for a certain time and at a fixed price, paying the owner a small consideration therefor. Any increase in the value of the property while the option is in force, belongs to the broker if he exercises the option. When trading is brisk, an owner is disinclined to give an option, as he wishes to realize the full value of his property.

Sec. 155. Agreements of conditional sale, sometimes called leases, are made where it is the intention that the title to personal property, which is delivered at the time of the execution of the contract, shall not pass from the vendor to the vendee until the performance by the vendee of some condition. A purchaser of personal property from a person to whom the same is delivered under an executory contract of sale gets no valid claim to the property. An absolute promise to pay does not necessarily render the sale itself absolute. (See Form No. 92.)

Sec. 156. Where the sale, assignment or transfer of a stock of goods in bulk, such as the contents of a store, is made, the vendor must execute and acknowledge a notice, as per Form No. 93, and the same must be recorded in the office of the County Recorder. The sale cannot be consummated until five days after the notice is recorded. Wholesalers and jobbers receive from mercantile agencies daily reports of instruments placed of record affecting merchants, and by requiring the vendor's notice of sale to be recorded, the creditors of shop-keepers have notice of contemplated transfers of stocks of goods. If the notice is not recorded, the sale is presumed to be fraudulent, and the purchaser will be "held for any unpaid bills relating to the goods. It is of the interest of every purchaser of goods in bulk, in California, to see that this law is complied with.

Sec. 157. Where a sale is made of personal property, such as household goods, animals, or store fixtures, either in connection with or independent of, real estate, a bill of sale of same should be made, as per Form No. 91.