Zelta - the paper that was the talk of the Philadelphia Convention, is now ready for the market.

Technically, Zelta is a ready-sensitized albumen printing-out paper, with excellent keeping qualities. But Zelta is something more. It's a paper that gives opportunity for the photographer to exercise his originality - show his individuality. Yet it is by no means a difficult paper to work. Straight printing and toning methods, easily mastered, give uniform prints of delightful tone and texture. But the man who wants something out of the ordinary will find in Zelta a medium that lends itself with greatest resiliency to special treatment. Zelta is coated on both white and chamois stocks of pleasing texture. Tones may be varied by the use of either gold or platinum, by a combination of the two and by the strength and age of the baths used. Reds and olive browns and deep lustrous black, and the intermediate tones, are all at the command of the operator, and whatever the tone the detail is carried, step by step, with the finest gradation from shadow to high-light.

From A Zelta Print By Elias Goldensky Philadelphia, Pa.

Zelta offers opportunity to the photographer to awaken interest with something new, yet not merely new, but with a subtle quality that will appeal to the highest grade clientele. It offers the photographer ample opportunity to put out a higher grade of work at a higher price and a better net profit.

Zelta has not yet been stocked by all dealers, but all dealers know about it and can furnish your trial order promptly. And right now is the time to get acquainted with Zelta with a view to making it a feature in your holiday business. And with Zelta the fact that your keenest competitor may use it for his holiday leader need be no deterrent. Both of you can make beautiful work on Zelta, yet the work will not be alike - it has that range in tone and quality which will enable you to stamp it with your individuality. Zelta, though a simple, is not a mechanical printing medium.

Our illustrations are from Zelta prints from Goldensky negatives. Printer's ink cannot show the tones, nor can the half-tone show the fineness of gradation, yet they give an inkling of Zelta quality. Every photographer who has or hopes to have a high-grade business will look into the possibilities which Zelta offers for the production of superior and distinctive work.

Zelta will be furnished in the following grades:

Price List

"Zelta" paper is not furnished in rolls.

Zelta

The opportunity for the man who looks, first to quality - then to price - then to profit.

From A Zelta Print By Elias Goldensky Philadelphia, Pa.