HOW YOU MIGHT HELP No organization has ever had such united and continued support as has been given the American Red Cross. The work it has done, is doing and will do, is too well known to require more than passing comment.

Long before our boys crossed the seas it was administering to the suffering victims of war. Its work became larger and broader when millions of our boys went over to join in the conflict, and in the last couple of months most every community has had a demonstration of the wonderful efficiency of the Red Cross organization in fighting the epidemic that has swept this country.

Millions upon millions of dollars have been raised in various ways by this organization and expended with the greatest efficiency. Hundreds of thousands of individuals have given liberally of their time and effort in performing the tasks that were necessary to keep the great stores of supplies from being depleted, and there is need of continued support even though the war is practically ended.

There have been many unique and original plans of raising money for Red Cross work, but so far as we know, the most original plan conceived by a photographer is being carried out in our town, Rochester.

The warning that we issued for the conservation of silver waste suggested to the proprietors of the Morrall-Hoole Studios that worn out fixing baths might better be made to work for the Red Cross than to go down the waste pipes.

It seemed a good idea if it could only be carried out, and most any good idea for helping the Red Cross can be carried out. An Eastman truck was enlisted to gather up the fixing baths and the Kodak Park Works to recover the silver.

With the success of this part of the plan assured, a meeting of the Rochester photographers was called and well attended. Practically every man was willing to donate his fixing baths, even though in some cases these baths were worth a considerable sum of money.

The only item of expense connected with the plan would be the containers, necessary for carrying away the solutions, but it was found that discarded milk cans could be bought at low prices and made to do good service.

We understand the plan is progressing nicely and that every grain of silver from the fixing baths donated will be turned into dollars and cents for the Rochester Red Cross.

But there have been other results than the salvaging of waste for a worthy cause. The Rochester photographers found it was good to get together, that they

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By Jerome Chircosta Cleveland, O.

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By Jerome Chircosta Cleveland, O.

could get together, and that they were of one mind. The other fellow down the street seemed to be a pretty good sort, the man around the corner was a mighty agreeable and courteous chap, and that commercial photographer proved to have quite a good business head as well as a fund of wit.

So they decided to get together again, and we understand have formed a local association, have planned cooperative advertising, contemplate opening club rooms and have a monthly get-together luncheon in mind.

This is not intended as a plea for the Red Cross, though the idea is a good one and the cause worthy. If you do not recover the silver from your waste fixing baths and you know the other photographers in your town are equally wasteful, possibly because none of you feel it is worth while, why not pool your waste and make it worth while ?

By so doing you might incidentally find your neighbor photographer a better man than you thought him to be and you might find other means of cooperating for the betterment of photography and your own business. But if you only do it for the Red Cross you will have done something to be proud of.

Make the negative on Eastman Portrait Film.

OUR ILLUSTRATIONS "Artist Photographer" is sometimes a misnomer for, if the true application of these words is understood, one must be both a creator and a craftsman to deserve the title.

Jerome Chircosta is in truth an artist as well as a photographer. He loves color and dabbles in paint with as much pleasure and skill as he develops a photographic image.

Mr. Chircosta learned photography in his native Italy, studied art and practiced photography in Rome and Paris, and later on took charge of a large photographic studio in Buenos Aires. He came to the United States to establish a business for himself, locating in a suburb of Pittsburg, and later on ventured to open an establishment in the fashionable shopping section of down town Euclid Avenue, Cleveland, where he has conducted a very successful business for the last two years.

In the South American metropolis, as in Rome and Paris, high grade color work is much in demand, and this is a class of work which Mr. Chircosta is highly qualified to produce. His color portraits on porcelain and other mediums have all the charm of painting with the fidelity of photographs.

When a patron does not want a portrait in color, the photograph is done with the same carewith the idea of reproducing as nearly as is possible the salient characteristics of the sitter which the artist senses and creates but which the camera merely records.

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By Jerome Chircosta Cleveland, O.

In Mr. Chircosta's opinion the highest development of photography must be credited to America. The work of American photographers, the patronage and appreciation of the American public and finally, the equipment and supplies of the American manufacturer represent the world's greatest advancement in photography.

Mr. Chircosta' s studio is simply but artistically arranged, and he works by side windows supplemented by artificial light, no direct daylight whatever entering his posing room,On being asked to state why he used film, he replied:

"I am using Eastman Portrait Film exclusively because of the delicate rendering of tone values.

"Because of my ability to work directly into strong lights, getting the minimum of halation.

"Because of their excellent speed and at the same time, great latitude in exposure, and last but not least, because of convenience in handling and storage."

Our illustrations are excellent examples of Mr. Chircosta's work on Portrait Film.