This section is from the "Studio light a magazine of information for the profession 1918" book, by Sara F. T. Price. Also see Amazon: Studio light a magazine of information for the profession 1918.
Next time the stock house salesman calls, you will find it more than ever worth your while to have him show you in detail the mounts offered by the Canadian Card Co. this Spring.
Get him to start on the new 1918 styles and you will not be long in expressing the same candid admiration and approval as have so many others.
A comment that hit the mark came from a stock-house veteran - "Mounts like these at such moderate prices should prompt the photographer to make his prints equal to the folders that will enclose them" - and he might just as well have added that good prints in classy folders have always brought good prices.
Whatever may be your requirements you can meet them from the samples shown by the salesman, and they will soon be reproduced in the new 1918 catalogue.
ONE OF THE TWO FLOORS OF THE RESTAURANT BUILDING EQUIPPED FOR FEEDING OVER TWO THOUSAND EMPLOYEES AT ONE TIME READY-RULED MASKING BLANKS
Which is better, to spend a lot of time in marking and cutting out masks for negatives of which only a part is to be printed, or to have on hand ready-ruled blanks from which you can at once cut masks of any shape desired? You can get ready-ruled Eastman Mask Charts in sizes 5x7, 8x10 and 11x14, at 10c, 15c. and 30c. per dozen respectively.
Even the abnormally severe winter must end and then your View Camera will be coming back into its own, for with our wonderful 1918 programme of agricultural and industrial activity there will certainly be a large amount of commercial and view work to be done which should last for months and months, culminating in the picturing of the bountiful crops.
How is your equipment? It is hardly wise to restrict one's ability to do remunerative work by sticking to inefficient tools and it may be that the old reliable can be of greater usefulness as part of your enlarging plant than in doing the outside work for which a modern camera would serve better. If the camera itself is all right a set of Wratten filters would considerably widen the scope of work you can undertake, with confidence.
The reliable Eastman View Camera No. 2 and Wratten & Wainwright filters are listed on pages 29 and 30 for your convenience. Order from your stock house promptly.
Ready When wanted You may get along for days without having to do any intensifying or reducing, but you cannot say when such work will be absolutely necessary to get the best results from a negative, and it is a queer coincidence that such measures usually seem to be required by negatives that have to be printed in a rush or that cannot be re-made.
For just such an occasion: EASTMAN INTENSIFIER combines rapidity of action with permanency of results. When used as two solutions will retain its strength indefinitely if kept in well stoppered bottles. As one solution will last much longer than any other intensifier on the market. Full directions are given on the tube. Price per tube, 15 cents. Also a liquid Intensifier, 8-oz. bottle, 35 cents. EASTMAN REDUCER AND STAIN REMOVER. Unequalled for quickness and certainty of results if the directions given on the tubes are followed. Price per package of 5 tubes, 50 cents.
ASSEMBLY HALL, THIRD FLOOR OF RESTAURANT BUILDING, WHICH MAY BE USED BY THE SOLDIERS FOR SETTING-UP EXERCISES AND INDOOR SPORTS