This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1919" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1919.
The impression one gets of Mr. M. B. Nicholson is intensified by the impression one gets of the studio itself. You often get a good impression of a man as soon as you come in contact with his environment. The freshly decorated studio indicated progres-siveness, good taste and prosperity - and like any good business man with sufficient artistic instinct to make a good first impression in the appearance of his place of business, he follows it up with a second good impression in the quality of the work he produces.
Since we have mentioned decorations, we might add that those of the Nicholson Studio are rather unique. The color scheme is a delicate buff for walls, with dark brown and gold trim. Occupying one end of the large and comfortable reception room is a fountain which always interests the children and adds color and freshness to the surroundings. The water sprays into a basin, which is also an aquarium of brilliantly colored fish and this is bordered with growing plants. But these things are entirely lost sight of when a child discovers that a miniature electric train has its right-of-way around the fountain's coping. If that child has been cross and peevish, the influence of the toy train is felt as soon as the wheels begin to turn.
Mr. Nicholson is rather diffident and has little to say of himself and his own work but spoke freely and enthusiastically of Portrait Film. He said, in effect, "My only regret is that I did not adopt Film long ago. We have had the studio torn up for the greater part of the time we have been using Films and we are now in a position to handle our work with greater efficiency and with a decided improvement in technique.
"This isn't our best work - our best work has not been made. There will always be a better result to work for, but we now have the means of greater accomplishment. You may think the comparison over-drawn, but the more I work with Films the more firmly I am convinced that Portrait Film is almost as great an advance in photography as the discovery of the X-Ray was in surgery. Film has revealed those qualities in light to which the plate is blinded by halation. Film sees, absorbs and reproduces, without harshness, the detail of brilliant lights and deep shadows. The hidden qualities of light are registered in the negative and we can reproduce them in the print. "These things have made a firm convert of me, and the ease with which Film is handled, the fact that breakage is eliminated - such things as these are big factors in efficiency. I also use Artura Paper, which I find reproduces fully all the half-tones of the negative. I trust Portrait Film will continue to blaze the way to better photography and more profits."