THE late Colonel Theodore C. Marceau, one of the most successful among American photographers, was asked one day how he would proceed if he were starting where he was unknown to build up a new business.

"Knowing what I have learned after a long experience," he said, "I would begin by finding out the name of the woman who was the social leader in the community, and persuade her to give me a sitting. This might be difficult, but I would not be put off. I would persist until she consented.

'I don't say this with any exaggerated idea of my own persuasiveness. The woman with social ambitions is not likely to have any serious objection to anything respectable that will add to her prominence. Having made her photograph, I would get her permission to display it. I would mount it as handsomely as I could, and exhibit it alone - not with a lot of other photographs.

"I think it is a mistake to show a lot of portraits in a window or an outside display. People glance at a number of photographs in a group, and pass on without being much impressed. If they see one photograph, especially if it is a good one of somebody they know- they will stop and examine it. It makes an impression, and they are likely to speak about it to others. If they saw half a dozen portraits - even good ones - of people they didn't know, there would not be much gained for the photographer.

"If I could not get the social leader of the community to give me a sitting, I would direct my efforts toward some woman who had a reputation for her beauty, and follow the same plan I have described, in making use of her portrait for display.

"Of course it is always a long feather in a photographer's cap if he can get a prominent man or a popular actress who comes to town to give him a sitting. As a rule such people are willing enough to have their portraits used for display by the photographer.

"But let me have a portrait of the social leader or the acknowledged beauty of any community for display, and I would be willing to take my chance on getting others to follow. Exhibiting a portrait of Mrs. Toplofty or Miss Prettyface and doing such local advertising as I could afford would be the first methods I should adopt for getting people into my studio if I were starting without the benefit of a reputation. If I had a reputation, so much the better. Those would be my methods, just the same."

Portrait Film Negative, Artura Print By A. T. Bridgman Vancouver, B. C.

Portrait Film Negative, Artura Print By A. T. Bridgman Vancouver, B. C.