This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 " book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 .
To make a Photograph, like many other things, certain rules must be adhered to. The Salesman exposing his samples must make sure that he exposes enough or it will not make an impression; neither should it be so much that the customer's mind will become confused and no one object will stand out from the rest. The right exposure at the right angle will create an impression, which must then be developed.
For developing, a combination of chemicals must be used. So must the salesman use a combination of personality and intelligence that he may inspire confidence in his customer while in the dark room - which is not a ghostly place but simply a room shutting out all light except that which deals with the impression already made. This impression he develops until he brings out all the detail, and then when it stands out good and clear puts it into the hypo that it may become fixed.
When this is done you can come out into the open. All other things will not change that which you now have.
This is done by transferring the impression you have created to a paper which is prepared for the purpose. In this case it is an order blank.
Is quite simple if the exposure has been right, the developing carried to the right point, and the printing carried out in detail that the customer may know just what he is getting, then he will put his "John Henry" on the order and you have the work finished.
The delivery is up to the company, who have competent help and will take care of that end of it. CAUTION-The exposures may vary, but the developing is the one important factor. You sometimes have to mix a little brains with the other ingredients, but remember to shut out all the light except that which centers on your subject. Sometimes the style of printing is changed, but the results are the same. The finished product cannot be obtained without effort. Concentiate along these lines. If you are not successful change your vocation. We cannot all be photographers.
Portrait Film Negative, Artura Print By Sidney Riley Sydney, Australia.