The Buyer Considered

Notwithstanding the advantages to the seller and the banker as well as to general business through the employment of the acceptance method, it has been asked time and again by the buyer "What benefit does the acceptance give to me?" There is a feeling prevalent among buyers, though they are themselves sellers, that the acceptance method is of disadvantage to them. However, this is not so. The mistaken impression that the buyer has formed to the effect that the acceptance is not practicable for his use may be due to the fact that previous discussions have not been directed to stress such advantages to him in the proper way. Apparently we have acted as though we consider this the weak end of the situation. The arguments we give to the buyer are very much like those of the old lady who is handing her son a lot of bitter medicine, not because he likes it but because it is good for him and may help him later on. Further than this, the buyer has considered that the acceptance is more or less being forced upon him, and its advantages, if it has any, are for the benefit of the seller and not for him. In order that this conviction may be overruled, it is the purpose of the present chapter to outline, though briefly, at least some of the advantages which the buyer derives from the acceptance method.