This is a handsome and very decorative plant, though rather coarse and sticky, with a stout, bronze-colored stem, which is woody at base, from two to three feet tall, and velvety, wrinkled leaves, from three to eight inches long, with scalloped edges and white with down on the under side. The flowers are an inch and a half long, with crimson corollas of various fine shades, which project from the crowded whorls of broad, bronze or purplish bracts, arranged in tiers along the stem. Sometimes there are as many as nine of these clusters and the effect of the whole is dark and very rich, especially in shady places. This is common in the hills, from San Francisco south. Hummingbirds are supposed to be its only visitors.