This section is from the book "Field Book Of Western Wild Flowers", by Margaret Armstrong. Also available from Amazon: Field Book Of Western Wild Flowers.
Very cheerful, sturdy-looking flowers, with stout, hairy stems, four to ten inches tall, and stiffish, slightly hairy leaves, rather pale in color. The handsome flowers are an inch and a half across, with numerous violet, lilac, or pink rays and rather dark yellow centers. This grows near the sea and is common on cliffs and sandy shores, where it makes beautiful spots of bright color.

Seaside Daisy Eriqeron qlaucus. Large Mountain Fleabane -E.salsuginosus. SUNFLOWER FAMILY. Compositae.
 
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