This section is from the book "The American Garden Vol. XI", by L. H. Bailey. Also available from Amazon: American Horticultural Society A to Z Encyclopedia of Garden Plants.
First. Post up on the work. Study your facilities, your land, capital, nearness to market, and ability to obtain needed help.
Secure the control of some good land. It costs as much to prepare and cultivate poor land as rich, and the profits are little or nothing.
Plant but few varieties, and only such as generally succeed. You can well afford to do without those new kinds that are "destined to supersede all others".
Be more practical than theoretical.
Be more ready to believe what you see than what you hear.
Take some good horticultural papers, and read them attentively.
Join a horticultural society, if there is one within your reach.
Do your work well. Both profit and satisfaction come from a little well done, rather than a large plantation grown in a slipshod manner.
Sell no poor berries. They will injure your credit more than they are worth. Use them, or give them to those who have none and cannot afford to buy. - Ex.
 
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