"But if it is to be a grand collection of ordinary merchandise, a bazaar, a mere mart where the people are to be brought together to buy and to sell, a mere question of ordinary ' business,' as our correspondent puts it, the average man will not send. He can make more money by spending the amount of cost in personal effort in his own office, with the ordinary advertising machinery".

Rather strongly put - " A mere mart where people are simply brought together to buy and to sell." 1 think it is the usual idea that persons who make exhibits at grand exhibitions strive to exhibit something better than "ordinary merchandise." The average man who has nothing better, of course will not exhibit, or should not. A few words as to the business idea of the Exposition that is now passed. The greater portion of the exhibitors, numbering several thousand, occupied the Main Building, the Machinery Annex, the Furniture Annex, etc. They fitted up their spaces in good style and exhibiting their best goods. They came provided with plenty of advertising material, circulars, catalogues and cards of endless devices. They and their assistants industriously talked business on every appropriate occasion, tons of advertising material were put afloat as occasion offered. Here were dealers in every kind of machinery, agricultural implements, furniture, carriages, pianos, and almost everything from a stove to a locomotive. What did these shrewd business men congregate here for ? Merely to make a grand show and get a premium ? I think it is fair to presume that these business men all understood the value of the " ordinary advertising machinery " and had used it.

That is the action of the great majority after having tried the Exposition instead of the ordinary advertising machinery ? They leave their stalls intact with the assurance that they will return in the fall with greatly improved exhibitions. Many of them have applied for increased space - some even quadrupled. All are enthusiastic over the Exposition that is passed and are anxious for the continuance.

Our neighbors of Central and South America, and of the Islands, are to be invited here with their wares and merchandise. And it seems that business is the idea; or trade, if you like that word better. Now if these business men propose to continue this method of advertising instead of the old ordinary one, why should not some of our shrewd business florists and horticulturists try the same thing? Those who have nothing and can get nothing but ordinary merchandise probably will think it will pay to come,; and those who want no business with the New South or to extend their business with the big crowd that is certain to be here, will hardly come. But I still feel, as I expressed myself in my letter of June 1st, that there will be found brave, daring business men amongst the horticulturists and florists who will be with us the coming fall with their best shows, and go for business. Come provided with plenty of advertising material and use it as proper occasions shall offer. I certainly will be disappointed if it shall result that the horticulturists and florists are the only business men who are not ready to take advantage of an opportunity such as the North, Central and South American Exposition promises to be.

There are shrewd business men amongst the horticulturists as well as amongst other departments of business. I feel the results will show this to be so. New Orleans, July 13th.

[We still think our excellent friend has not yet fully taken in what we would desire. He has no other interest in this matter than a warm public spirit which desires the complete success of the exhibition. It is not a dollar inhis pocket whether it succeeds or fails; but he has a proper pride in what it is and ought to be. This is exactly our position. The only difference between him and ourselves is this. He notes that a very large number of first-class firms were not represented at the exhibition. He could not understand why ? We attempted to explain why ? But our correspondent does not seem to think this can be the real reason.

All that we can say is that if any one has any better reason to offer, our columns are freely open for their views. Anything that we can do to aid in making the proposed exhibition a grand success, it is our earnest desire to do. - Ed. G. M].