During this century the other class of writers is increasing rapidly. Their work is found in scientific and historical books, in magazine articles, and in pamphlets of different kinds. The United States Government and various universities employ hundreds of experts to prepare bulletins that are of interest to farmers, housewives, manufacturers, and other classes of persons. Many of our good writers of description and explanation are employed in the advertising departments of great business houses. These men and women prepare copy for magazine and newspaper advertisements and for booklets describing the products offered to the public.

And the best writers, informational as well as literary, must have the following qualifications:

1. Eyes keen to see things of interest or practical value.

2. A sincere desire to report accurately what is seen and felt.

3. Ability to make a clear report. This calls for a good stock of words:

4. Power to catch and hold the attention of the class of persons to be reached.

5. Ability to follow the accepted fashions of speech, or to speak correctly.

Do you see that all this is another way of saying that they must obey the rules given in the first section of this book?