And continue it on those lines, giving nothing definite on that hanger, but making your announcement on another. Or, again, the hanger might be written on modern lines, giving just as much mystery and putting it forth in an explanatory manner. As follows:

"Mr. S. Francis Wayne, a Student of the Occult, will present his Entertainment Extraordinary in your city, reading unuttered thought, driving blindfolded on the streets, locating hidden articles and unfolding the hidden forces of Mind." This is different from the first and yet it cannot be charged that it is not clear.

Besides these, the folders are necessary; they are, in fact, indispensable. They should contain half-tone engravings, press notices and well-written notices of the power and ability of the gentleman who is to exhibit.

Then the ride will have to be advertised. This will be touched upon more fully later, but I call your attention to it in its advertising sense. Little cards, with strings passed through the upper corner - the cards to be diamond-shaped - to be hung in windows and other prominent places, are serviceable as announcers of the event. They may bear an inscription something like the following, the same to be printed on both sides, so that it will be displayed to the public whether it swings or not:

"Watch for the Perilous Drive Blindfolded".

Below this can be given the date, or else the date can be advertised on the bottom of the hangers. In fact, date lines should be attached to the hangers, whether they announce the drive or not.

As to billing the town, you may employ the services of an advance man, connect yourself with some entertainment bureau or do your own billing.

Here, remember, I refer to the entertainment devoid of hypnotism.

When hypnotism is to be given as part of the evening's programme, bill your town just as you would for the hypnotic entertainment alone, announcing your mind reading feats prominently on the stands. The notice in the local papers is quite as essential as in the hypnotic entertainment proper and the fact that you do mind-reading or Clairvoyant work should be prominently displayed, but not given as much attention as hypnotism.

But that part can await the time of its explanation. At present, let us content ourselves with taking up the Telepathic entertainment as an entirely separate affair.

Here is where the safer side of playing a town comes in. The Mind Reading entertainment is much more at home in a hall than it is in an Opera House. In billing the town, strive to get in and play a "benefit" for some society. In many parts of the country, secret orders will bill entertainments of this nature. In some localities, the local firemen will sign a contract. At others, the high schools will gladly take up the matter. The most important thing is to catch a society at the time it is looking for some means of replenishing its treasury. The better your press notices and recommendations, the more likely you are to perfect your arrangements. We will assume that I am about to play through a section of country in which the towns do not run over 10,000 in population and most of them are not over 3,000. I approach the secretary or some official of a lodge - which I understand is likely to be open to engagements of this kind - either through correspondence or through the agency of an advance man - which is really the surest. The press notices and recommendations from prominent people in various localities are shown him and he is enthused. He promises to call the attention of the members to the scheme at the next meeting, which will be held in three days. My advance man outlines the matter to him fully, and leaves. He writes him the next day and tells him something else that is interesting; the second day, the secretary gets a reply to the letter he has written and the third day there is more correspondence. Thus, my advance man does not allow the matter to wane a moment. He keeps it fresh in the mind of the secretary. The proposition is to give an entertainment to last a period of two hours. The nature of it is strictly psychic. The hangers are read to the society when that part of the meeting has been reached. All the advertising is looked over carefully. Here the secretary reads to the meeting the proposition as laid out by the business manager:

"Prof. Leonidas proposes to give an entertainment of two hours' duration, revealing the wonders of the transference of thought and of Clairvoyance. He will give, during the afternoon of the performance - providing the weather does not prevent - a free street test, which will embrace the driving of a span of horses, while he is blindfolded, through the streets of your city, following the exact route as that followed by a committee who arc to be selected by your society and who are to accompany him on his drive, and the finding of an article which shall be chosen and securely hidden by that committee.

"Your society is asked to guarantee to Prof. Leonidas the sum of $35.00 if that amount is received from the sale of seats either prior to or on the day and evening of the performance, and a percentage of all moneys over the sum of $35.00, said portion to amount to 25 per cent Provided the society has taken from all moneys received an amount sufficient to cover the actual expenses incurred by the presentation of such entertainment, which will include the rental of a hall if other than their own, the employment of help, or bills for fuel and lights".

This, of course, is general. The advance man has, in reality, left a contract which is to be filled out on these lines if acceptable to the society.

The matter is discussed pro and con, and another letter is read stating that arrangements will have to be closed at once, as there are few open dates left. For convenience, I will say that the terms are accepted and that they are forwarded to my manager, who sends on hangers, folders and other advertising matter.