The printing of a few thousand copies of one of the great American magazines would not be a difficult feat for any large first-class printing plant. The putting of the pages into type and running them through the modern job presses could easily be accomplished. But when, instead of a few thousand copies, millions of copies of the magazine are printed, and these millions are produced unfailingly, week after

One of the Scores of Presses on which the Inside Pages of "The Saturday Evening.

Post" are Printed week, month after month, in a quality of printing rivaling the production of but a few thousand copies, then, indeed, is it marvelous how results are attained.

Obviously, one of the first necessities towards such quantity production is extra speed. This is secured to a certain degree by feeding the paper into the presses from rolls instead of sheet by sheet. But as the quality of the print must be retained, there is a limit in this speeding beyond which it is not safe to go. Some other method of increasing the production without lowering the quality of the printed sheet must be resorted to - and this is duplication. By the process of electrotyping, plates of metal duplicating exactly the printing surface of the type and engravings in the original page, can be made. By providing as many presses as may be needed, and by supplying each press with duplicates, or electrotype plates as they are called, the problem of vast quantity requirements has been solved, so far as the actual printing is concerned.

* Illustrations by courtesy of The Curtis Publishing Co.

But there are other factors to be considered. For example, the printed sheets, as they come from the press, must be folded to the size of the magazine. This is done in two ways. Machines which take the sheets, one by one, from the completed pile, and fold them to the required size, are used on some publications, while on others a folding machine and a binding attachment are included as integral parts of the press itself. The paper, as it comes from the printing section of the press, is mechanically folded, cut apart, the previously-printed cover sheet wrapped around it, and the whole stapled together with wire stitches. Thus the white paper, which enters the press from the roll in one long ribbon, is delivered at the other end of the press printed, folded and bound up into complete magazines at the rate of sixty each minute. Issues of a magazine of thirty-two, forty-eight, or even more pages, are produced in this manner.

One of the Several Batteries of Presses Necessary to Print "The Ladies' Home Journal".

Many magazines, however, have more pages than this. Then it is necessary to print on separate presses the various sections, or signatures as they are called, which, when combined, will make up a complete magazine. If only a few thousand were printed, these signatures could be collected together by hand, and then fed into the wire-stitching machine, also by hand. This method of collecting the sections and binding them together was the one used until editions became so large that mechanical methods became necessary.

Now, however, the various sections which go to make up the magazine are piled in certain troughs of a binding machine, which, with seeming human intelligence, clasps one copy of each section in turn, and combining them with a copy of the cover sheet, conducts them all, properly collated, into the wire-stitching device, from which they are ejected into orderly piles. Some magazines are bound together in a different manner, however, and are not stitched with wire, but have the inside pages and the cover glued together, and an ingenious binding machine has been perfected which does this automatically.

A Group of Folding Machines which Automatically Grasp the Flat Sheet and Fold it up to the Size of the Magazine.

Another marvel of the periodical of our day is the printing of some of the pages in the full colors of the original paintings. To get this result, it is necessary to print the sheet in four colors and to have each printing in exactly the correct spot on the sheet (a variation of only a hundredth of an inch being detrimental). The process would normally be quite slow - too slow, in fact, for the tremendous quantities necessary for the large editions of the modern magazine. Both of these objections have been overcome, however, by arranging four small cylinders, each printing its designated color - yellow, red, blue or black - so that as the sheet of paper travels around a larger cylinder it is brought into contact with the four printing cylinders in rapid succession.

Many magazines print two colors for covers and inside pages, instead of full four-color printings. Presses of a nature somewhat similar to those explained above are used.

How Color Printing Is Done

A plate is made for each of the three printing colors, yellow, red and blue, as explained on page 382. First, yellow is printed, then red on the yellow, and last, blue on the yellow and red combination. Combinations of these three colors in various proportions produce all the other tints which appear in the original subject. Above are shown the separate plates and also the combined result of all three. Extreme care is necessary to make all the plates register exactly together.

So much for the principal mechanical problems and their solutions, in producing millions of magazines of a high quality each week. But there must be some force that keeps this maze of machinery constantly at work, so that all the parts properly co-ordinate. A slip-up at one spot might cause such a delay as would result if, for instance, hundreds of thousands of the inside pages were printed and ready for binding, but lacked the printed covers. To prevent any such calamity in the work rooms, there is usually prepared a daily schedule which plots out what operation, on each issue of the magazine, is to be completed that day; and if by chance any operation is not up to the schedule, immediate steps are taken to speed up the work until the production has been brought back to where it should be.

And this schedule reaches out into the shipping and mailing departments, so arranging it that the first copies off the press are speeded to the far sections of the country. In this way all the copies as they come from the presses are dispatched, so that the man in San Francisco and the man in Philadelphia find the magazine on the news-stand on the same day.