I am a lot more than half tempted to open up a studio again, remarked an old timer. Now-a-days there are so many more ways of attracting trade to your studio, and annexing extra dollars when your competitor happens to be a dead one. In my tune, all we could do in the way of advertising was to fill our show case full of carte-de-visites, and perhaps run a "card" in the weekly paper, reading "John Smith, Photographer, Main Street." We all used about the same thing in mounts and sizes and all turned out about the same style of work, so there was mighty little chance to display any originality or offer anything in the way of novelties to attract people to our studio, outside of the stated intervals and occasions that warrant d their having their pictures taken.

To-day the photographer has unlimited variety in color, style and finish, and aside from his regular line of work can put out many things in the way of novelties to induce people to spend their money for pictures, that the regular run of work would not attract.

Just glance at Taprell, Loomis & Company's new catalogue and see the multitude of dollar pullers. Take for instance those souvenir watch fobs, made of leather with strap and buckle, with an opening for a small picture, they only cost twelve cents apiece; maybe you think I wouldn't fill my show case with those; a few given away to the right young people with their pictures in 'em would make every school boy and girl in town feel that they just had to have one and my cashier would be pretty busy handing 'em out for about thirty-five cents each. Right on the same page are some midget pocket books and souvenir match safes that could be sold in the same way. I tell you the man that can get a fad started among the young folks in his town is in for a quick and satisfactory harvest. Customers at thirty-five cents each may sound pretty small, but it not only pays a profit but it is good advertising, it gets the young people acquainted with you and your studio. Treat the youngsters well and they wont forget you when they become grownups. No, of course, I wouldn't start anything of this sort during my Christmas rush or any other extra busy season - but for an off season I'd try it sure.

From An Aristo Platino Print By C. F. Bretzman Indianapolis, Ind.

From An Aristo Platino Print By C. F. Bretzman Indianapolis, Ind.

From An Aristo Platino Print By C. F. Bretzman Indianapolis, Ind.

From An Aristo Platino Print By C. F. Bretzman Indianapolis, Ind.

The T. & L. people have a lot of other novelties for the grown-ups that can be made to work in with your regular orders in great shape. When mamma comes in to have the kiddies' pictures taken, show her one of the De Luxe Photo Holders and Bill Books, with openings for three pictures and suggest that papa would be mighty pleased to have one with the kiddies' pictures in - I know I would.

All through the catalogue are extra dollar suggestions, and their line of folders and styles of mounts make me just itch to fix up my show case and give my competitor a jolt.

If a man will make good clear work I don't see how he can help succeeding with all these good things to help him out.