This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1911.
In silver papers there's just one best: - Artura.
Artura has the color, the gradation, the simple manipulation, the reliability.
Artura ran alike yesterday, runs alike to-day, will run alike to-morrow. The absolute certainty of uniformly good results is the characteristic on which the great Artura business has been built.
Artura has survived the loud noise and grown healthy on it because an Artura customer lost means, in a short time, an Artura customer regained, and when such customer comes back he's happy to be in the fold again.
Some of the "other attempts" have been cleverly, very cleverly exploited. But after all, it's the goods that count. Clever advertising, clever representatives, clever convention schemes are all good so far as they go, but they must have the goods back of them.
Artura backs up the best we can say of it by satisfying our customers. They stick.
That's why the Artura business grows.
We are inclosing with this issue of Studio Light a new Seed Manual which we wish every photographer in Canada to have for ready reference. It contains information and suggestions regarding negative making, descriptions of the various brands of Seed plates with regard to their adaptability to different kinds of work and formulas which have been carefully balanced and thoroughly tested to work to the best advantage in developing the plates for which they are recommended.
Unsatisfactory results are too often due to the use of a developer that was never intended to be used with, and is not properly suited to the plate being developed. It is only reasonable to believe that the manufacturer will take great pains to learn, by extensive experimenting, the formula which works best with the goods he is manufacturing and, - knowing what goes to make up the various brands of Seed plates, we have made the formulas in this manual to perfectly balance with, and give the best results from your exposures on Seed plates.
You will also find many useful suggestions regarding difficulties and their remedies which may help you out of some trouble in manipulation when a plate demonstrator is not close at hand. Among other things is a new formula to reduce negatives and remove stains. The particular advantage of this formula lies in its property of reducing the highlights without affecting the shadows to any great extent. This makes it more of a reducer of contrasts, and as most negatives needing a reduction of density are also too contrasty, it is particularly suited to the majority of cases where a reducer should be used.
We have made this little Seed booklet as complete as possible, but if there are any points in the manipulation of Seed plates that are not perfectly clear to the reader, we will be glad to explain more fully, either by correspondence or a personal call of the Seed demonstrator.