Ever have a lady come into your studio with an obstreperous child, probably order half a dozen moderate priced pictures and give you so much trouble and take so much of your time that you felt you had more than lost all your profit, to say nothing of the wear and tear on your good nature and the general disturbance of your peace of mind?

Such things happen in most every line of business and you can not expect to make the same profit on every order. Neither should you feel that such customers are more trouble than they are worth. Just stop and think of the good advertising you get out of a pleased customer and of how quickly a displeased and disgruntled one will throw the advertising machinery into reverse.

You are the one who should be loath to let customers accept what they believe to be only a passable likeness, and there is certainly no excuse for your even allowing proofs to be made from negatives that you know will not make prints of good quality.

Please the finicky customer at any expense, and the value of that customer's praise of your work will be greater by far than that of the customer who is easy to please. The friends of that finicky man or woman will say that Brown must certainly be a fine photographer to please such a crank, and such advertising will pay for the extra trouble and lack of profit on that order.

Charge the loss to advertising.

Call such philosophy optimism, if you will, but to please every customer, to me seems ordinary horse sense.

The woman who gives you the order for half a dozen pictures will often surprise you, once she is pleased, and I have known such a fussy customer to increase the order to such an extent that the transaction proved to be exceptionally profitable, even though it did not appear to be so in the beginning.

Show your anxiety to please, by your willingness to make the best for every customer. The best is none too good for you in buying - it should be none too good for you in selling.