Every photographer who has any occasion to do work of a commercial nature, runs across a snag sooner or later in the form of reflections. And there's another snag that is often found right alongside of the reflection snag, and that is, lack of detail in the object, due to its color.

The field of commercial photography is broadening every day and the photographer who is alive to the opportunities presented by the increased sale of manufactured goods, through the agency of good photographs, is finding a new source of profit. By having his studio properly equipped for the handling of this work and by keeping in touch with the best methods of producing satisfactory results, he is fortifying himself against competition, for while others may do the work cheaper, the manufacturer realizes that it is the best photograph of an article that makes the most sales.

In catalogue illustration it is true that artist's work will overcome the defects of a poor photograph, but this work is expensive, and bears the mark of artificiality, which robs the picture of its effectiveness and selling power.

The satisfactory growth of commercial photography, as applied to the sale of manufactured goods, must, we believe, depend entirely upon the quality of the work produced by the photographer. Straight photography will truthfully reproduce the most difficult subjects. It is simply a matter of suitable plates and suitable color filters.

"How I shall miss you When you are grown."

What the poet sang every mother's heart has felt. Baby's photograph taken now and then will preserve the image and memory of baby days for all time.

Clever photographers, with the fast lenses and fast plates of to-day, also get wonderful results in baby pictures. How long since you have had your baby's picture taken?

There's a photographer in your town, Eastman Kodak Company, Rochester, N. Y.

There's a photographer in your town, Eastman Kodak Company, Rochester, N. Y.

A. Ordinary Plate without Filter.

A. Ordinary Plate without Filter.

With the Wratten Panchromatic plate, which is sensitive to the entire spectrum, including deep red, and a set of Wratten & Wainwright Orthochromatic and Contrast Filters, a photographer can secure a faithful reproduction of the most difficult subject.

We reproduce several photographs which have been made by users of Wratten Panchromatic plates and filters, and which tell the plain truth without exaggeration. They will suggest a method of dealing with subjects which, to many, have seemed too difficult to even attempt.

B. Wratten Panchromatic Plate. K 3 Filter.

B. Wratten Panchromatic Plate. K-3 Filter.

Our first illustration, A. is a good example of what an ordinary plate will do towards exaggerating the minute scratches which almost any polished wooden surface contains. These scratches reflect blue rays of light and as the center of the table is a light yellow wood and the edge mahogany, the ordinary plate accentuates the scratches, the yellow and red woods photographing dark.

Illustration B shows the result obtained by using a wratten Panchromatic plate and K-3 filter. The blue reflections from the scratches are cut out by this yellow filter, and the yellow and red wood, as well as the decorations in color, are rendered in the same contrast our eye sees in the original. The first case is failure, the plate being incapable of rendering a perfect negative, while the second shows in a startling manner the effect of the proper filter on the color-sensitive plate.

Plates C and D offer an example in which detail is the important factor. Plate C is practically "without selling value and would hardly be recognized as the same article shown in Plate D. Plate C is the result secured by using the ordinary plate without a filter, while Plate D is the result of the Wratten Panchromatic and the red A filter.

One other example will probably suffice to show the great advantage of the color sensitive plate and proper filter in commercial work. Plates E and F show the results from the ordinary color blind plate, and the wonderful improvement where the Panchromatic and proper filter are used. In the first instance there is almost a complete lack of detail, while scratches are also in evidence, but in the second, nothing more could be desired. The grain of the wood is brought out in a way which would please any manufacturer of fine furniture.

C. Ordinary Plate without Filter.

C. Ordinary Plate without Filter.

D. Wratten Panchromatic Plate, Red A Filter.

D. Wratten Panchromatic Plate, Red A Filter.

From An Artura Iris Print By Charles F. Townsend Des Moines, Iowa.

From An Artura Iris Print By Charles F. Townsend Des Moines, Iowa.

E. Ordinary Plate.

E. Ordinary Plate.

F. Panchromatic Plate.

F. Panchromatic Plate.

These examples are not out of the ordinary and may be readily duplicated by any photographer.

The result that will be obtained by using any particular Wratten & Wainwright filter with a Wratten Panchromatic plate, and the best filter for any difficult subject, is determined by examining the subject through the various filters. The object will photograph on the Panchromatic plate just as it appears with the filter to the eye.

If you want to get all there is out of photography you must get the best possible result for the customer you are working for. And better results reduce competition.

From An Artura Iris Print By Charles F. Townsend Des Moines, Iowa.

From An Artura Iris Print By Charles F. Townsend Des Moines, Iowa.