40 hydrometer test............. 1 oz.

Sat. Solution of Potassium Bromide............... 4 drops.

Dissolve 1½ ounces Carbonate of Soda (Des.) in 16 ounces of water to make a solution 40 degrees hydrometer test.

For Velox, Eastman Bromide and Hard and Hard X Azo, when used for amateur negatives, add two ounces of Carbonate of Soda to the Stock Solution, and for use, take an ounce of Stock Solution to two ounces of water for Velox, Hard or Hard X Azo, or one ounce of Stock Solution to six ounces of water for Bromide.

The Price of Tozol

1 ounce bottle..... $ 1.50

¼ pound bottle..... 5.80

½ pound bottle..... 11.50

1 pound bottle..... 22.50

New Mounts

The attention of our readers is invited to the supplementary catalogue recently issued by the Canadian Card Company, in which are listed quite a range of new and up-to-the-minute designs in photographic mountings. The supplement mentioned also contains certain revisions of their large Spring catalogue, in the way of lines discontinued and prices advanced, on account of

the persistent rise in the cost of raw materials.

To Make A Good Varnish

The way to make a good varnish is to clean some old film negatives, cut them up into small pieces and put them into a bottle containing amyl acetate. They will dissolve quickly, and enough should be put in to make a thick syrup. This syrup will form the base of many useful varnishes and it improves with keeping.

To make a dead-black varnish, take a little of the syrup and dilute it with acetone until it is of a proper consistency to put on with a camel-hair brush. Then add lamp-black until the mixture gives a perfect black when applied with a brush to a piece of smooth wood or metal. It must, of course, be stirred well to produce a perfect mixture. The varnish should be applied with a soft brush, and it is generally best to give a second coat after the first one is dry.

The best lamp-black should be used - not the kind sold at the paint shop, but the better quality sold as artists' material. It is very cheap, and a quarter of a pound will last for several years.Watch the work of the man who uses Arthura.

To Make A Good Varnish StudioLightMagazine1916 246

FROM AN ARTURA IRIS PRINT

By J. E. Abbe Lynchburg, Va.

A Gift Suggestion Portraits of the Children for Christmas, 1916

To Make A Good Varnish StudioLightMagazine1916 248

Your friends can buy anything you can give them - except your photograph

THE PYRO STUDIO

To Make A Good Varnish StudioLightMagazine1916 249

"SHORE DUTIES" FROM AN ARTURA IRIS PRINT

By O. E. Tingley Mystic, Conn.

STUDIO LIGHT INCORPORATING THE ARISTO EAGLE ESTABLISHED 19O1 THE ARTURA BULLETIN ESTABLISHED 1906 Vol.8 DECEMBER 1916 No. 10

Christmas is but a few weeks away and everyone will soon be rushed with business.Don't get too busy to change that display of pictures in your display case. Change it several times between now and Christmas.

The Christmas shopper looks over the window displays, including yours, every few days. Give him something new to look at or he will pass photographs by without a second thought.

The live merchant is careful to have a new display as often as possible. The shopper who found nothing in a window to interest him yesterday may find a gift suggestion to-day or tomorrow.The shopper who looks at your display case to-day and thinks photographs, should be induced to look at your display a number of times between now and Christmas - but it will take a new display to attract his attention. Get him into the habit of looking for new displays in your case and make it your business to see that he finds them.

Don't forget that there is a New Year's and Easter business as well as Christmas business. And that the gift of a photograph at Christmas time should suggest the return of the compliment later on.

Change your display before Christmas and again before New Year's and several times before Easter which, while earlier than last year, does not come until April 8th. Keep your display case working for you all the time - you can't advertise too much.

Your Friends Can Buy Anything You Can Give Them Except . . .

YOUR PHOTOGRAPH PHOTOGRAPHS

Made during this month - -OCTOBER - will avoid the irregular and congested conditions later, particularly for overseas mails

One-half page ad. from The Daily Province, Vancouver, B. C.

Advertising - And Lots Of It

Advertising the fact that you make photographs doesn't make people want photographs. You might just as well be making mouse traps so far as interest in your occupation is concerned.

A man is interested in himself and his own affairs, and until you can first convince him that he wants photographs you can't interest him in your studio, your ability as a photographer or your excellent service.Advertising in which you tell of the pleasure a photograph will give to your friends and relatives - in which you tactfully appeal to sentiment and suggest a photograph as a gift that carries with it the personal thought of the giver - such advertising creates business, because it makes the public want what you have to sell.

Advertising of this nature has been growing until we are no longer surprised to see an entire newspaper page devoted to one such advertisement.

It isn't necessary, however, for one man to use full pages. His business wouldn't warrant it. But there are plenty of photographers who use good space continually and profitably.

The big space is taken up by co-operative advertising - team work. Where business is fairly well divided among the studios of a town, the cost of this advertising per studio is less and its effect is greater because it must be of a nature to create new business rather than to split up the business that already exists.