"To make this plain, suppose you have styles of pictures selling at $8.00, $10.00 and $12.00 per dozen. You have determined your overhead is 30%. It costs you $2.40, $3.00 and $3.60 overhead, respectively, to produce a dozen of each style."Now suppose you decide to make a special run on a style of pictures at about $2.00 per dozen. At 30% your overhead on these pictures would be 60 cents a dozen, which is hardly in proportion to the charge against the other three styles of work. The simplest thing to do would be to figure a larger profit on such work which would necessitate an increase in the selling price or a decrease in the size of the print, the cost of the mount or some other economy in material, so long as the quality is not affected."

If war prices have made you think of these things - have made you look into your expenses and profits - have influenced you to secure a better undertanding of the principles of business that insure profits, you will do well to apply them to your business. And there is no business principle that cannot be applied to photography to the ultimate good of the business.

Did you pay attention to what was said on pages 15 and 16 of the last number in regard to the use of the new Hydrochinon formula for developing papers? Successful use of that formula is dependent on strict observance of the precautions there stated, and seeing that your printer thoroughly understands.

Plate Prices Advance On Large Sizes StudioLightMagazine1916 118

AT KODA

The photographic fraternity has shown such a lot of interest in our new factory at Kodak Heights, that we are sure our readers will be pleased to see the picture above, which shows the 127th Battalion C. E. F. on parade on the field north of the main line of buildings.

The 127th is a York County Battalion, to which we gave the use of Building No. 5 as a barracks, from the first week of April till they move to the Summer Camp, furnishing them with hot and cold water, shower baths, steam heat and other facilities - the boys think they have the coziest barracks in Canada.

No. 5 is the building on the right, behind the band and D Company, as they stand. Its dimensions are 280 x 85 feet, five stories high. This unit will comprise our stock and shipping departments, with two of the manufacturing departments in the three upper flats.

Plate Prices Advance On Large Sizes StudioLightMagazine1916 119

Heights

Adjoining No. 5 is No. 3, which is 460 feet long by 120 feet wide, and adjoining No. 3 is the Power Plant, indicated by the smoke stack. No. 3 will be the main manufacturing unit, housing the Film, Paper and Plate Making Departments.

In front of these large units will be several smaller buildings, of which the Executive Building will be the largest.

The Plant will front on Eglinton Avenue, the picture really showing the north line of the manufacturing units.

Kodak Heights is virtually complete, externally, though a great deal of machinery remains to be set up inside. Obviously, we would be ill advised to move in the busiest season, but we are planning to begin 1917 in our new home.

In a later issue we hope to show a picture of the Plant as a whole.