This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1917" book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1917.
Did you ever get a letter from a man by the name of "Lmntz"? The initials are either "B" "D" or "C" "L". You look at it from an angle and the first initial resembles a "B". Hold the letter a bit nearer the eyes with the head twisted an inch or so to the left and it becomes a perfect "C". I had a letter from this chap the other day and after five hours close inspection with a magnifying glass I decided that the name was "Lmntz". The office boy agreed with me and added that he thought the Germans had taken him early in the war. The old gentleman was pretty sure that it was "Lumnits" because you could pronounce "Lumnits," and although he had never seen any that was no sign that they didn't exist.

Artura Iris Print From Standard Polychrome Negative By Morrison Studio Chicago, III.
It seemed that "Lmntz" wanted to sell us some studio furniture and suggested that we write to him direct in care of the Sanderson Company. We did want some studio furniture and accordingly I wrote to Mr. Lmntz and the next day a chap by the name of Smith walked in. I couldn't understand and was very firm with Mr. Smith. I said that Mr. Lmntz had been in correspondence with us and we positively declined to do business with any one else. Then I showed him the letter. He explained that he had written the letter and that the signature wasn't "Lmntz" at all but Smith. He said that it spelled "Smith" just as much as anything. I said I agreed with him. I said that it spelled Smith just as much as it spelled reptile or shrinking violet or haberdashery or f. o. b. Detroit.
The reason I'm telling you about "Lmntz" is because I saw a portrait the other day that was so well done that I immediately wanted to know whose work it was. If you know a photographer up in Boston by the name of "Kgjuy" I wish you'd tell him that I think he does mighty fine work.
Any portrait is an advertisement for the studio that makes it and requires a signature, not a hieroglyphic.
In making up the long rolls of paper for Cirkut prints, such as the 100-foot rolls, it is sometimes necessary to cut the paper before the end of the roll is reached. As cutting the paper might cause the loss of one print out of a roll, three extra feet of paper are added to such rolls, which should in all cases make up for any loss.
It isn't fair to yourself to use a printing process that does not get the best out of your negatives. When you use Artura you can rest assured that your prints are the best your negatives will give.

Artura Iris Print From Standard Polychrome Negative By Morrison Studio Chicago, Ill.

 
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