This section is from the "Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 " book, by Aristo Motto. Also see Amazon: Studio Light Incorporating The Aristo Eagle - The Artura Bulletin 1922 .
THE state and county fairs will bring a lot of visitors to the towns where they are held this fall. There will be a number of these people who can well afford to have their photographs taken by a good photographer, and will avail themselves of the opportunity that the visit to town affords, if they are properly approached.
If your studio is located in a city that will become the mecca for farmers this fall, you will find the business well worth going after. The farmer's tastes are often as refined and judicious as the cultured urbanite and he appreciates good photographs as well.
He should be in the market for photographs, too. The indications of a returning prosperity loosen purse strings that have been drawn too tightly to permit any expenditures for photographs for the past few years. He should now be ready to have some good portraits made.
The method of reaching this new market is so simple and efficient that the returns should more than justify the expense.
In each city there will be found one daily paper, usually the morning paper, that has a predominating rural circulation. These papers often have special country editions with news of particular interest to farmers. Their distribution covers a territory with a radius of from 25 to 150 miles, depending on competition from other cities.
The subscribers to these papers are the thinking, educated farmers, just the ones - and the only ones - you want to reach. A series of advertisements started at the same time the first notices and advertisements of the fair appear, should be quite successful.
Impress upon the farmer the advantages of photographs and invite him to make your studio his headquarters while in town for the fair.
The advertising published in advance of the fair will help to make up the farmer's mind. If the advertising is continued all during fair week, the city editions will reach the farmer already in town and the advertising in country editions will be seen by those who have yet to make the visit.
The fair visitor plans to do more in town than just see the fair. Fairs have always been encouraged by merchants because of the increased business it brings them. The photographer should benefit also by the influx of rural visitors at this annual occasion. A little advertising at the right time in the daily paper will do it. Get your share of the business that comes to your town.
Portrait Film Negative, Artura Print By Miss Peggy Stewart Canandaigua, N. Y.
For the friends far away, for the folks back home - your photograph.
Portrait Film Negatives, Vitava Prints By Albert A. Nicolas Kane, Pa.