AT the first meeting of the new National Board of the P. A. of A., held in Cleveland in June, the officers were confronted with an unexpected situation: there were several applications for the position of secretary of the association.

Naturally the members of the Board wished to take such action as would be for the best interests of the association so after reviewing the situation from every angle the office was declared vacant until August 1st. This was to allow ample time for deliberation.

The Board having been unanimously in favor of a change, applications were carefully considered and Albert Jay Cook of Pittsburg was elected secretary.

Mr. Cook is thirty years of age and has been active in organization work of a national and local character. He was a Deputy Clerk of the United States Court in Pittsburg, has contributed considerable material to magazines and edited an outdoor column for the Chicago Journal.

After serving a year and a half with our army in France he was appointed Assistant Adjutant General of the national organization of the Veterans of Foreign Wars and was active in the organization work of that society. He has also handled campaign publicity work and is well fitted for the position he is to hold.

Portrait Film Negative, Vitava Print By Albert A. Nicolas Kane, Pa.

Portrait Film Negative, Vitava Print By Albert A. Nicolas Kane, Pa.

Mr. Cook entered upon his duties September 1st. An office has been opened in Sewickley, Pa. where the president and secretary will work together.

The new secretary comes to the association with but one ambition; to render to the Board, the membership, the manufacturers and dealers and the press, his very best services as secretary of the Association.

The Board solicits for him the support and co-operation of every one who is in any way affiliated with the photographic profession.

Cordially, the Board.

A. H. Diehl, President.

November 1922 Vol. 14 No. 9. Making Sentiment A Salesman A Holiday Suggestion

FOLKS lead busy lives - and forget to have their pictures taken. Relatives and friends urge them to visit a studio, and they promise. But when a spare hour comes along something else seizes their attention first.

One reason is that certain people think that getting a portrait made is a-form of vanity, to be indulged in only on occasion. Such folks must be caught at the right time.

Here's a suggestion.

Thanksgiving and Christmas are great holidays for homecoming. People travel hundreds of miles to celebrate at the parental board. Some folks can manage it annually but others must be content with a glimpse of the old homestead once in several years. But in either case there is sentiment in the air wherever clans foregather and families group.

Then the occasion is at hand let some enterprising photographer step forward and take advantage of it.

Old folks wish that Eddie, now thirty-two, and little Laura, now Mrs. Somebody, would have portraits made. The children want pictures taken of the old folks. Who is going to do it?

Look through your local paper around Thanksgiving and Christmas and make a note of every person who is home for the holidays. Then, in an appropriate letter or by telephone, suggest to his parents that the wanderer visit your studio for a portrait. Or perhaps you can take your camera to the house.

A few such appointments will bring in some convenient revenue. And, if they fall between Christmas and New Year's they will help keep your printer busy during January.