This section is from "Scientific American Vol II. No. 1", by Munn & Co. Also available from Amazon: Scientific American Science Desk Reference.
A new and "improved" mode of advertising has been introduced in London; which is to furnish laborers, carmen, etc. with while frocks or jackets, on the backs of which are printed in large characters, the advertisements of hotels, tradesmen, etc. The wearers of the bills are generally allowed a small compensation.
 
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