This section is from the book "The Gardener's Monthly And Horticulturist V26", by Thomas Meehan. See also: Four-Season Harvest: Organic Vegetables from Your Home Garden All Year Long.
A correspondent protests against our " endeavors to injure a new fruit," because we objected to extravagant praise of it. We do not repeat the name of the fruit in question, because the answer will apply to all fruits. We propose to keep the Gardeners' Monthly within the line of strict truth. If a fruit is put forth as being an inch in diameter when we know it will never exceed three quarters, we purpose to say so, although it still may be a fact that even at three-quarters it will be one-third larger than has ever been known before. As for the threat of" not advertising if such attacks are continued," it may be as well to repeat that the Editor has no pecuniary interest in the magazine whatever - that is wholly the publisher's affair. But the Editor is happy to know that the publisher is one who has sense enough to understand that exact truth in the editorial department is an advantage to the advertising, and that the loss of a lying advertisement is an absolute gain. Purchasers like to buy when they feel that they can trust the advertising as well as the editorial columns. This may be the secret of the heavy advertising patronage which, with very little effort, the magazine receives.
Purchasers prefer to buy where all is not fish that comes to net.