This section is from the book "Mind-Power: The Secret Of Mental Magic", by William Walker Atkinson. Also available from Amazon: Mind Power: The Secret of Mental Magic.
Passing on from the lower animal life to the plane of human life, we find on all sides many manifesta-tions of Mind-Power along the lines of telementa-tion and mentative induction. Now, as never before, is this mighty force being employed for worthy or unworthy purposes in everyday human life. On the one hand we hear and see it being used for the curing of the ills to which the flesh is heir, many of which ills, by-the-way, having been brought on by improper methods of thinking; by the adverse suggestions of advertisements describing diseases, urging patent medicines, etc.; as well as by the ignorance of the masses of people regarding the effect of negative thoughts and depressing auto-suggestions. We also see Mind-Power employed through the channel of suggestion, being exerted to bring about better and more positive mental states among those who have been manifesting negative mental conditions. We also witness the exploitation of Mind-Power, under various names by numerous cults, sects, and organizations, through many schools, teachers, and publications - under many different names, and backed up by various "authorities." We also see the same force being improperly used in hypnotic exhibi-tions, and in other forms calculated to weaken the wills and positive mentality of other persons. But it is all the same power - no matter how used. Like any other natural force, it may either he used for the service of mankind, or for its hurt.
I would caution the student of this work from being misled by the many names and terms used by teachers and writers describing some form of Mind Power, and which the said persons claim to be "something new," or "something different" - it is always the same old thing - as old as creation, and just as universal as is electricity or light. When you have become acquainted with the fundamental prin-ciples underlying this great natural force, you will be able to recognize it, always, beneath its many dis-guises, garbs, titles and formulas. The same old Mind-Power, you will find it.
Whether in the form of personal magnetism, or the subtle fascinating charm of one mind over an other - that form of mental force that influences as if by an irresistible charm; that bewitches, allures, charms, enchants, attracts; or in what has been called fascination, in which one person is able to in-fluence another by exercising a powerful iufluence upon his or her affections, emotions, passions or thoughts; or in some of the other similar forms of the exercise of an unseen, inexplicable influence upon others; or in the phenomena known as "psychol-ogism," etc., with which all are more or less familiar; or in the phenomena attendant upon the revival of the ancient occultism in the last twenty years, under various names and forms, the fundamental principle of which consists in forms of mental "treatments" of one kind or another, present or "absent"; or in the phenomena of what has been called "suggestion," of which we hear so much in scientific circles; or in the various forms of mind or faith cures, of which so much has been heard of late years, and upon which a number of religions and cults have been built; or in the repulsive forms of mental influence, known as Black Magic, etc., etc. - we have the same fundamental principle, and manifestation of some phase of the general phenomena of Mind-Power. The same cause is under all its manifestations - "good" or "bad," "black" or "white." It is all the operation of the one great law, or principle of Nature.
We see on all sides men who seem to exert a wonderful and mysterious mental influence upon others - upon those associated with them, or upon the public mind. Leaders spring into prominence, apparently owing their power to some mysterious influence over the minds and wills of others. Some attain power and position - others attain wealth and social state, by reason of some inner force. When we meet certain people, we become at once impressed by a something about them that makes its power and influence felt by us. They seem to radiate a peculiar force that bends our wills captive, and causes us to fall in with their desires, to a greater or lesser extent.
We know that when some people enter a room, they bring with them an indefinable influence that becomes apparent to all. Certain houses and stores have atmospheres of their own, which are perceptible to those entering them. Some places are depressing to all who live or do business in them. Some salesmen impart a sense of confidence and trust at once, while others cause the reverse. Some persons attract - others repel.
Some people seem to have a way of influencing the minds of others with whom they come in contact, so that these others will rally around the self-constituted leader, and thus cults, religion, and "isms'* are formed. We all know how far a strong "magnetic" leader may carry his followers. We have seen many instances of it during the past twenty years. People have followed some of these leaders like a flock of sheep. And they will always do so until the underlying principle is understood and peo-pie protect themselves.
And all of these things go to form part of the phe-nomena of Mind-Power. Surely the subject is worth investigating.
Now, as never before, the subject of the mystical forces of Mind-Power is attracting the attention of the majority of thinking people. In ages past, the knowledge of the subject was possessed by but the few, who jealously guarded it from the minds of the masses, the latter obtaining but scraps of the hidden knowledge, and that adulterated with the grossest superstition and attributed to the particular form of primitive religion prevailing in the particular place, at that particular time. And even now, notwithstanding the popular interest in the subject, but very few have arrived at a scientific understanding of the matter, and the majority take their knowledge of the New Psychology in the capsule of dogma and theory advanced by some particular cult or sect.
 
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