This section is from the book "Mind-Power: The Secret Of Mental Magic", by William Walker Atkinson. Also available from Amazon: Mind Power: The Secret of Mental Magic.
This is the name given by the phrenologists to that faculty that manifests as: policy; tact; concealment; self-repression; self-restraint; etc. Its perversion leads to deceit; double-dealing; duplicity; lying; false-living, etc. But a certain amount of it is necessary, lest one fall into the error of wearing-his-heart-on-his-sleeve; trans-parent-simplicity; loose-mouthedness; "blabbing"; lacking ordinary prudence; indiscretion, etc. Develop this faculty by the threefold method along the lines of tact; diplomacy; reticence; cautiousness; politeness; etc., the main object being to acquire the faculty of keeping your own secrets; keeping your affairs to yourself; avoiding that "leakiness" that has ruined so many men - and women. Regarding this - "and women," I would say that my business experience has taught me that in spite of the alleged "secret-telling" of women, it is true that the women stenographers in an office are far less liable to disclose their employers' secrets than are the men employes. And then again, while a woman may have a tendency to "pass on a secret," still she knows how to keep certain secrets that concern herself, or the man she loves - or the child she loves - in a manner, and in ways that cause a man's hair to rise in bewilderment.
This faculty manifests in carefulness; prudence; watchfulness; foresight; judgment, etc. Perverted it leads to timidity, irresolution, etc. But a certain amount of it is necessary. One should learn to use judgment and reason - to "be sure he is right, before going ahead." If deficient in this quality, develop it by the threefold method along the lines of care, prudence, watchfulness, thought, use of judgment, etc., and by "looking before you leap." If you have too much of it, restrain by similiar methods, along the lines of boldness, daring; "don't worry"; take-a-risk-on-it, etc., and a general spirit of not crossing a bridge until you come to it.
This faculty manifests in a desire for approval; praise; flattery; fame; show and ceremony connected with one's personality, etc. It is seen frequently in a perverted sense. Very few of us need to develop this quality - we have enough, or more than enough of it already. If you wish to restrain this faculty, yon may use the threefold method along the lines of indifference to public approval or opinion; "what-does-it-matter-any-way"? "they say; what do they say? let them say"; "do not worry about it - your friends will not care, and your enemies will persist anyway, so what's the use"? "what care I for the opinions of the crowd, anyway? - they are 95 per cent fools at the best"; etc., etc., etc. Learn to live your own life, and stand upon your own feet. Other people would like to even "breathe" for you if you would let them - but say "seat" to them, and shake them off when they bother you. You've got to live your own life, and why bother with the people who are always telling you "you mustn't do it this way - do it as I say," when their own lives are glaring examples of the folly of "their way."
Pick out a right object - follow a right course - and let the crowd mind its own business, if it will -and if it won't, forget it. You will find it ready enough to shower favors upon you when you finally succeed. And do not be deceived by its praise or flattery-the same people who are singing your praises to-day, will damn you to-morrow if occasion offers. They are throwing roses at you now - to-morrow they may throw rocks with equal grace and delight. Don't be a slave to the crowd or its opinions - make yourself master of it, if you would rule it. It is managed through its selfish fears and interest, rather than through its love. It has a mean trick of turning on the thing it loves, and tearing it to pieces, just as a female-spider devours her mate. But when it fears - well, then, it lets you alone. Not high spiritual teaching, perhaps - hut a bit of worldly wisdom. Shake off the crowd from your heels - you mind your own business, and tell it to do the same. And look it in the eye while you are telling it, too. It will understand you, if you don't truckle to it. But never cringe to it - else it will rend you to pieces.
This is the faculty of self-respect; self-reliance; self-love, etc. Perverted it means tyranny; superciliousness; imperiousness; hauteur, and other forms of egotism carried to extremes. This quality is necessary to be developed, normally. One must learn to respect himself; value himself; rely upon himself; love himself; hold his head high; look the world in the face; believe in himself; and take his own place in the world, without false modesty, or shrinking. Develop it by the threefold-method, along the lines of realizing just what you are - a centre of energy, power, and strength in the Universal Ocean of Mind-Power. Think of yourself in the word of Black Hawk, the Indian chieftain, who said to Jackson: "I am a Man!" Be a "man among men," and insist upon the fact. Learn to say "I Am." Feel that back of and under you is the great Ocean of Universal Mind-Power, and realize that you are of and in this wonderful thing.
Believe in yourself; love yourself; look out for yourself. I tell you friends, I believe in you, everyone of you, for I know what you are and what yon have in you - and I want you to believe in yourselves. 1 want you to say "I" without being afraid. Don't be afraid to " Assert the I." Don't be afraid to say "I." Say "I; I; I; I; I; I; I," until you begin to realize what a wonderful thing that "I" of you is, after all. Recognize the "Ego" as a centre of power, and stop all this foolishness about being a "worm of the dust." Don't be "meek and humble" like Uriah Heep. On the contrary, stand up, with head thrown back, looking the world straight in the eyes, without fear, and say firmly and positively: "I believe in Myself." You have heard it said that "God helps those who help themselves" - and He does, unquestionably. But this is also true - God believes in those who believe in themselves. And so does the world, because God has made it so! So start in now, and say, early and often, "I believe in Myself!"
 
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