This section is from the book "Mind-Power: The Secret Of Mental Magic", by William Walker Atkinson. Also available from Amazon: Mind Power: The Secret of Mental Magic.
You will notice that the phase in which the desire pole of the mentator does the work is along the lines of feminine action, the force being of a charming, fascinating, drawing, coaxing nature; and where the will is employed, the action is decidedly masculine, the attack being made boldly, and with a show of strength, the subtlety of the desire attraction being absent. The giants in the art of mentative attraction combine poles in their attacks and work, and thus in the words of "Uncle Remus": "Dey cotch 'em comin', and dey cotch 'em goin'," like "Brer Fox."
Then again, there is the use of mentative induction, in what is known as "Personal Magnetism," which we will see in other chapters of this book. In this phase the mentator pours forth his mentative currents, either in a general way, or else in a concentrated, directed manner, toward the other, in a personal interview. This is the secret of what is called "personal magnetism," and also of that un-accountahle (to the uninformed) manner which some people have of overpowering others by sheer "strength of will." The "personal magnetism" phase of personal influence is the phase of feminine activity; and the "force of will" phase is the phase of masculine activity.
Then there is that form of mentative induction called "mental suggestion," which I take up in later chapters. Although suggestion has to do with words, etc., rather than with mentative currents, still the principle is the same - the mental state is "induced" by words or physical things which are the result of feeling and mental states, just as is the phonographic record the result of the original speech which it is able to reproduce when the diaphragm is brought in contact with it by means of the needle. And then there is very little mental suggestion that is not accomplished with mentative currents - very little, indeed.
In closing this lesson I wish to caution my readers to refrain from manifesting or feeling anything like fear at what I have said about the use of mentative energy by other people. Remember, that fear in itself is the most negative influence and most weakening mental state known. It renders negative the most positive man if freely indulged in. No matter how potent may be these mentative currents, there are none that may not be rendered impotent, and ineffectual by your own will-power set in motion by your own desire-force. Each and every one of you have within you, and under your own control, a force that will render you perfectly and absolutely immune from undesirable mentative influence, no matter who may use it against you.
Nature has blessed all of us in this respect - it makes no bane without its antidote, and does not depart from its rule in this phase any more than in any other. It supplies the means of self-protection to everyone, and always furnishes the defensive weapon to match the offensive one. As a matter of fact, you are defending yourself constantly, although you may not know it. Much of this defensive work is done along subconscious lines, but you are doing much of it consciously by the use of your will and spirit of individuality. You are using the mental "No!" all the time - that is, unless you are some poor creature who is afraid to say "No!" even mentally, and if you are that, then this book is doubly needed by you.
I shall instruct every student of this book, in many different ways, as we proceed with the lessons in this art of self-protection. No one who studies this book need ever again fear any undue influence on the part of others. I purpose to make mental masters of you, and to teach you to throw off the bonds and shackles of mental slavery. I intend to make you strong, positive individuals, instead of weak, negative personalities.
There is nothing to be afraid of except fear - so the sooner you cast off fear the better you will be, and the more advanced on the road to mastery. While this is not the place for exercises, still I want each and every one of you to start right in now and form a mental attitude of fearlessness and strength, that you may begin at once to send forth mentative currents of that rate of vibration. If you do so - and you will, I know - then you will begin to notice an improvement at once. You will begin to realize your increasing power, and you will also see that others are beginning to feel it. Begin today - this moment - to radiate mentative currents of strength and power in all directions. Stimulate the currents by arousing a strong, intense, burning desire to he strong and to radiate strength vibrations - then back this up by the application of a strong, steady, masterful and dominant will - and then "the trick will be done."
But right here, remember, first, last, and all the time, that it is not a mere matter of thinking - but a matter of feeling. Thoughts are cold, but feelings are warm, alive and vital. Therefore you must not merely think "I Am Strong," or say it like a parrot - but you must stir up your nature to its depth, until you can really feel that you are indeed strong and possessed of the radiant energy of mentative force. Feeling is living thought. Everything that is worth while was produced by this feeling thought. Feeling - Desire - Emotion - Passion - Wanting - Willing - Demanding - these are the things that have creative power. So do not deceive yourself with this "holding the thought," or any such nonsense of which you have heard so much until you get sick at the mention of the words. It is not simply "holding the thought," it is "holding the desire," and backing it up with the will, that does the work To create a thing you must want it with a burning, eager want that brooks no denial - backed up by a will that knows no such word as "can't" or "no."
 
Continue to: