This section is from the book "Principles Of Sociology With Educational Applications", by Frederick R. Clow. Also available from Amazon: Principles of sociology with educational applications.
As the mob spirit is brought more under control - civilized, suppose we might say - milder forms of the social mind become more important. Professor Ross has given us the best analysis of these, with more accurate meanings for some of the new terms used to designate them, such as craze and fad. Some forms or instruments of amusement, the teddy-bear, for example, have their vogue and then pass away. Among school children there is a fairly regular cycle of amusements extending through the year: marbles and roller-skating in the early spring, baseball and flowers in the later spring, tennis and water sports in the summer; in the fall football for the boys and playing "house" for the girls; in the winter the making of Christmas presents starts constructive work of all kinds. Of course the season has its influence in determining the kind of play, and ultimately controls, but it is safe to say that nine tenths of the children who play marbles in the spring would never do so without the influence of other children. Fashion in dress is a mild form of the social mind, yet now that modern communication has made it world-wide, it dominates the dress of a majority of the well-to-do people everywhere, including the children. The etiquette is somewhat more rigid and less fluctuating. Religious beliefs are at the extreme of the intense forms of the social mind that are also enduring; but their influence, like that of the mob, is declining; they are also losing some of their intensity, thereby acquiring the milder character of morality or even of etiquette. Now that any group, no matter how small and select, is obliged to have frequent intercourse with all sorts and conditions of men on the outside, the intense sectionalisms and sectarianisms and partisanships are being moderated.